The Rise of Video in Print Down Under
Australian businesses are rapidly embracing innovation to keep pace with global marketing trends. Among these trends, Video Books have emerged as one of the most effective tools to connect with audiences. These devices are printed, bound books with an embedded LCD screen that plays video content when opened. They merge traditional print design with the power of video to create a compelling customer experience.
Across Australia, marketers and brand managers are discovering how custom video books can help drive better engagement, trust, and conversions. The use of custom video books for corporate branding is transforming traditional presentations, sales pitches, onboarding kits, and promotional campaigns. Businesses are no longer relying solely on static visuals or plain brochures. Instead, they’re choosing dynamic, media-rich formats to build stronger emotional connections with their audience.
Why Traditional Print Alone No Longer Delivers
Print marketing still plays a role, but in today’s digital-first landscape, it lacks the punch to stand out on its own. Traditional print materials, like brochures or catalogs, may look good, but they don’t engage the senses the way video content does. Reading through a printed brochure is passive. Watching a story unfold through video is immersive.
This is where Video Books win. They combine the credibility of print with the emotional impact of video. When a customer opens a Video Book and hears your message directly, it creates a powerful first impression. That engagement often leads to better brand recall, increased trust, and improved conversion rates.
Custom Video Books: Tailored for Maximum Impact
Custom video books allow companies to control every detail of the experience. From the design of the cover to the size and quality of the screen, everything can be tailored to suit your brand identity and communication goals.
Whether you’re launching a new product or creating a high-impact executive leave-behind, custom video in print products can be built to reflect the sophistication of your brand. Custom molding inside the book can also hold items like product samples, USB drives, or branded merchandise, adding another layer of value to your presentation.
Australian Brands Using Video Books in Smart Ways
From Melbourne to Brisbane, innovative brands are using custom video books to achieve remarkable results. Real estate agencies are closing more listings with property walkthroughs embedded in video brochures. Universities are sending personalized admission offers with welcome messages from faculty. Health and wellness brands are using them to educate patients on new therapies.
Event companies are handing them out as luxury invitations, while financial institutions are using them to explain complex services in a clear, approachable way. With such versatility, custom video books are becoming the go-to medium for organizations that value creativity, professionalism, and performance.
Breaking Down the Cost and ROI of Video Books
Custom video brochures may require a higher upfront investment than standard brochures. But their return on investment is much greater. When you consider engagement time, brand recall, and conversion impact, the ROI becomes clear.
For example, while an average email campaign has an open rate of 20%, a custom video book boasts a 90%+ open rate. Clients are more likely to keep them, share them, and interact with them multiple times. For sales teams, that kind of visibility translates into more meetings and more closed deals.
Video Books in Corporate Gifting and Executive Outreach
Executive decision-makers receive countless emails and generic packages. A video book stands out immediately. It’s personal, tangible, and engaging. You can include a CEO’s personal message, company highlights, client testimonials, or even a walkthrough of your services.
For corporate gifting campaigns, custom video books can be designed to showcase gratitude or mark milestones. Include chocolates, wine, or branded items inside the packaging. The video element elevates the emotional impact and creates a memorable experience.
Video Books for Employee Training and Onboarding
Internal communication also benefits from the use of video brochures. HR departments can deliver personalized onboarding experiences to new hires using preloaded welcome videos, training modules, and brand culture guides.
Training materials shared in video format increase knowledge retention and decrease the time needed for in-person sessions. It’s efficient, impactful, and scalable.
How to Create a Custom Video Book in Australia
Working with a trusted supplier is key. The process involves:
Selecting the right size and layout
Choosing screen specifications (resolution, size, touchscreen options)
Deciding on cover materials (hardcover, softcover, laminated)
Uploading video content (you can preload one or more videos)
Adding optional features like pockets, foam inserts, or magnetic closures
At Video Plus Print, our team works closely with businesses to design custom video books that reflect your goals. We handle the print, video integration, quality testing, and even offer support for distribution.
Video Book FAQs
1. Are Video Books suitable for product launches?
Yes. Video books can showcase product features, benefits, and use cases with high visual impact. Great for new product rollouts.
2. Can I include multiple videos in a single book?
Absolutely. You can preload several video files. Use custom buttons to allow the viewer to navigate between them.
3. How long does it take to produce a custom video book?
Production time is typically 3 to 4 weeks. Larger volumes or custom features may require additional lead time.
4. What’s the minimum order quantity?
The minimum order is 100 units. This ensures consistency, cost-efficiency, and better quality control.
5. Can I request samples before committing to an order?
Yes. We can send samples from past projects to help you visualize the product and make informed decisions.
Final Thoughts: The Future of Print is Hybrid
Custom video in print products represent the next chapter in brand storytelling. They are tactile, dynamic, and emotionally powerful. They bring your brand message to life through sight and sound, leaving a deeper impression than traditional formats ever could.
As Australian businesses continue to seek ways to cut through the digital noise, combining print and video offers a winning strategy. Whether you’re in real estate, education, healthcare, retail, or tech—custom video books can give you the edge you’ve been looking for.
Reach out to Video Plus Print to start crafting a video book that turns heads and drives results. It’s more than just packaging—it’s your brand’s story told in motion.
