A CEO’s Perspective on Marketing That Works
Every quarter, I sit down with my executive team and ask the same question: What are we doing to truly connect with our customers? As the CEO of a global company, I’ve seen marketing trends come and go. Yet, one trend continues to outperform expectations — video brochures.
These aren’t just flashy tools; they’re transforming how we communicate with clients, onboard stakeholders, and close million-dollar deals. Our marketing team recently introduced me to Video Plus Print, and their products have changed how we think about engagement. Today, I want to share how video marketing brochures have redefined our brand strategy — and why I believe they’ll do the same for you.
What Are Video Brochures and Why Should CEOs Care?
Video brochures combine traditional printed brochures with embedded LCD screens. The result is a hybrid piece of marketing that feels tactile and luxurious while delivering multimedia storytelling. From my perspective, this means one very important thing: our message doesn’t just get seen — it gets watched, heard, and remembered.
When our sales teams started using video marketing brochures in the field, they stopped getting polite nods and started getting real conversations. That’s ROI you can feel in the room.
The Science Behind Video Brochures' Effectiveness
You don’t have to take my word for it. Research shows viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This statistic should be hanging on every marketing department’s wall.
When our team presented our annual investor update via a video brochure instead of a traditional printed booklet, the response was overwhelmingly positive. Stakeholders called us to say it was the first time they actually watched the entire message. The device didn’t just deliver our video — it delivered attention.
Brand Consistency Without the Guesswork
Our brand depends on consistency. From London to Toronto and from Sydney to New York, our messaging needs to feel cohesive. With video brochures from Video Plus Print, we achieved just that. Their white-glove service handled everything — from screen sizes and design to video loading and delivery.
We now use video marketing brochures to:
Onboard partners with pre-recorded CEO messages
Promote new product launches to top-tier clients
Announce mergers and acquisitions with a human touch
In every case, we’re able to deliver branded, immersive experiences that scale across countries and industries.
Customization That Speaks Directly to the Audience
Video Plus Print allowed us to tailor each brochure. Custom buttons? No problem. Multilingual voiceovers? Easy. Different videos for different audiences? They handled it.
We now send personalized brochures to top clients with unique videos based on their industry vertical. It’s no longer a one-size-fits-all world — and thanks to video brochures, it doesn’t have to be.
A Global Strategy That Performs
We’ve deployed video brochures across our operations in Canada, the UK, the USA, and Australia. In every market, the feedback is consistent: our message cuts through the noise.
Australia, one of our retail partners reported a 60% increase in follow-up calls after receiving video brochures.
Within the UK, our brochures reduced the average sales cycle by 20% in a B2B campaign.
In the US, our new hires said the onboarding brochure helped them connect emotionally with our brand in the first week.
This isn’t anecdotal — this is strategy with data to back it up.
Streamlining Events and Trade Shows
Trade shows are expensive. We send teams halfway across the world to network with decision-makers. We used to rely on traditional handouts that often ended up in the trash. Now, we hand out video marketing brochures.
Not only do they command attention, but they also keep our brand in the hands of potential clients long after the show ends. And unlike USB sticks or generic PDFs, our brochures are designed to impress. We’ve seen attendees show them to colleagues back at their offices. That’s what we call exponential reach.
The Emotional Impact of Video Brochures
One of our most successful uses was during the holiday season. We sent our top 100 clients a branded video marketing brochure with a personalized video from me thanking them for their partnership. The response? Over half of them replied personally. Some even said they’d never received anything like it.
Business is about relationships. And video brochures, with their combination of visual, audio, and physical presence, feel more like a handshake than an email ever could.
Looking Ahead: Why I’m Investing More in Video Marketing Brochures
We’re scaling up. This year alone, we’ve budgeted 40% more for video marketing collateral. Why? Because the returns are consistent and measurable.
When I ask our global marketing leads what channel is giving us the most brand retention and emotional connection — they all point to the same thing: our video marketing brochure program.
Video Marketing Brochures Are Not a Gimmick
As a CEO, I’ve seen plenty of gimmicks in marketing. But video brochures offer real value. They combine storytelling, interactivity, and design — three pillars of modern brand communication.
Whether you’re a Fortune 500 company or a growing startup, these tools offer you the chance to create unforgettable first impressions.
Advice to Other CEOs and CMOs
If you’re leading a company and want to improve how your message lands, I encourage you to start with a single run. Choose a key product or audience segment. Work with a supplier like Video Plus Print. Track the responses. Then scale up. That’s exactly how we began — and we haven’t looked back.
Frequently Asked Questions
1. How long does a typical video brochure last?
Most video brochures come with rechargeable batteries and can last several hours of playback. At Video Plus Print, the battery is selected based on usage goals, and they can be recharged as needed.
2. Can video brochures be reused for multiple campaigns?
Yes, absolutely. You can reload new videos onto the same units if you plan for it during production. This makes them cost-effective and environmentally friendly.
3. What industries benefit the most from video brochures?
We’ve seen them work extremely well in real estate, automotive, healthcare, education, retail, finance, and enterprise B2B. Anywhere you need to impress, they deliver.
4. Are video brochures expensive?
Costs vary based on screen size, quantity, and features. However, the return on investment — in engagement and conversion — often offsets the upfront cost quickly.
5. Is it possible to track engagement?
Some models now include analytics tools like view counts and duration tracking. Speak with your supplier about options that match your KPIs.
If I could leave you with one insight, it would be this: attention is the new currency in marketing. And in a world overwhelmed with digital noise, a beautifully crafted video brochure can feel like a breath of fresh air.
At Video Plus Print, we’ve found a partner who understands our vision and delivers consistently. And as a CEO, that’s all I could ask for in a modern marketing solution.
Let 2025 be the year your brand steps out of the ordinary — and into the unforgettable.
