Video Mailers—a powerful tool that combines the impact of personalized video content with the tactile experience of direct mail. When strategically implemented, Video Mailers boast a 99.99% open rate when shipped via FedEx or UPS, making them one of the most effective marketing tools available today. Let’s dive into how Video Brochures can elevate your brand’s reach and engagement, and why they’re a game-changer for modern businesses.
The Power of Video Mailers: An Unparalleled Open Rate
One of the most compelling reasons to invest in Video Mailers is their remarkable open rate. Unlike traditional direct mail, which often ends up unopened or discarded, Video Mailers have an astonishing 99.99% open rate when shipped via reliable carriers like FedEx or UPS. This is because the combination of a physical package with the allure of embedded video content piques curiosity and encourages recipients to engage with the material. In an era where inboxes are overflowing with emails, this high-touch approach ensures that your message gets seen.
Why the High Open Rate?
The psychology behind this high open rate is simple: Video Brochures offer a multi-sensory experience that digital channels cannot replicate. The anticipation of opening a package, combined with the surprise of discovering a video message inside, creates a memorable experience for the recipient. Moreover, when Video Mailers are delivered by trusted carriers like FedEx or UPS, they carry an additional layer of credibility and importance, prompting recipients to open them immediately.
The Multiplier Effect: Amplifying Your Reach
The impact of Video Mailers doesn’t stop at the first recipient. In fact, according to our friends at Google, you can expect an 8-10x viewership multiplier for every video in print product you produce. This means that if you produce and send out a quantity of 1,000 Video Mailers, you can anticipate that your video content will be viewed between 8,000 to 10,000 times as recipients share the video with others. This multiplier effect significantly amplifies your brand’s reach, making Video Mailers an incredibly cost-effective tool for spreading your message.
How Does This Multiplier Work?
The multiplier effect works because of the shareability and novelty of Video Mailers. When someone receives a Video Brochure or Video Mailer, the experience is so unique that they’re likely to show it to friends, family, or colleagues. This word-of-mouth sharing extends the reach of your message far beyond the initial mailing list, ensuring that your investment delivers exponential returns.
Real-World Applications: When to Use Video Mailers
Video Mailers are versatile and can be used in various scenarios to achieve different marketing objectives. Here are some of the most effective ways to incorporate them into your strategy:
1. Product Launches
When launching a new product, Video Mailers can help you create buzz and anticipation. By sending a personalized video message to key influencers, industry leaders, or loyal customers, you can generate excitement and encourage them to spread the word.
2. Corporate Invitations
For high-profile events like product launches, corporate gatherings, or shareholder meetings, Video Brochures serve as a sophisticated invitation method. The embedded video can offer a sneak peek of the event, provide logistical details, and add a personal touch that traditional invitations lack.
3. VIP Outreach
Reaching out to VIP clients or partners requires a touch of exclusivity. Video Mailers can deliver this by offering a tailored message that speaks directly to the recipient, strengthening your relationship and demonstrating your commitment to their business.
The Cost-Effectiveness of Video Mailers
While Video in printed products may seem like a premium marketing tool, their ability to engage multiple viewers from a single mailer makes them highly cost-effective. The combination of high open rates and the viewership multiplier means you’re getting exceptional value for your investment. Moreover, the personalized nature of Video Mailers helps you target high-value clients or prospects more effectively, ensuring that your marketing budget is spent wisely.
Video Mailer Pricing: What to Expect:
When considering the cost of Video Mailers, it’s important to factor in the size of the screen, the length of the video, and any additional customization options like branded packaging or call-to-action buttons. While prices may vary, the return on investment is typically high due to the unparalleled engagement they provide.
Conclusion: Elevate Your Marketing with Video Mailers
In conclusion, Video Mailers offer a unique and highly effective way to engage your audience. With a 99.99% open rate when shipped via FedEx or UPS, and a viewership multiplier of 8-10x, they’re a powerful tool for amplifying your brand’s reach. Whether you’re launching a product, inviting VIP clients to an event, or simply looking to make a lasting impression, Video In Printed Products deliver results that far exceed traditional marketing methods. By investing in Video Mailers, you’re not just sending a message—you’re creating an experience that resonates and drives action.