Video Plus Print Blog Posts

Key Takeaways Video mailers increase direct mail engagement by blending print and video. Strong storytelling creates emotional impact that boosts response rates. Video mailers deliver high ROI when used for targeted campaigns. Costs depend on screen size, memory, and print...

Key Takeaways Interactive print media is becoming essential in 2026 video marketing campaigns. Video brochures, video boxes, and video mailers continue evolving with new features. Brands seek deeper engagement through multisensory experiences that blend digital and print. Tactile marketing is...

Key Takeaways Video brochures help nonprofits share emotional stories that motivate donors to give. Fundraising campaigns perform better when storytelling and visuals work together. Donors connect faster when they see real impact and real people. Nonprofits of all sizes can...

The Power of Storytelling in Marketing Stories move people. A strong narrative connects brands and audiences in ways that data alone cannot. Video brochures combine the emotional depth of video with the tactile power of print, creating a sensory marketing...

Understanding the Core Difference of Video Brochures & Video Boxes When comparing video brochures vs video boxes, it’s important to know how each format functions. A video brochure opens like a printed booklet with an embedded LCD screen. A video...

The Foundation of a Great Video Brochure Design Designing a video brochure involves more than combining print and video—it’s about creating a unified visual experience. Every element, from layout to color, affects how your audience perceives your brand. The goal...

The Role of Screen Size in Your Video Brochure Experience A video brochure merges video technology with a printed presentation. The screen size inside it influences how your story is viewed. Larger screens create a stronger impact and engagement, while...

Creating a video brochure is a seamless blend of artistry, technology, and marketing strategy. In this guide, you’ll discover how video brochures are made, what goes into video brochure production, and even how to make a video brochure for business...

Video Brochure VS Video Boxes? When considering print and video, people often compare two products: the video brochure and the video box. At first, they may seem similar since both have a printed piece with a screen that plays video....

Key Takeaways Video Plus Print has been the global leader in video brochures and video print collateral since 2009. Campaigns in real estate, cars, healthcare, luxury, and B2B get 2–3 times more engagement with Video Plus Print solutions. With factory-direct...

Introduction: Marketing That Pays for Itself Every marketer faces the same challenge: proving ROI. You’re asked to justify every dollar spent, whether it’s on digital ads, trade shows, or print. With so many options, businesses hesitate before trying something new....

Introduction: The New Marketing Battleground Marketing is a battle for attention. Most brochures are skimmed. Most emails get ignored. Ads blend into the noise. Businesses need something different — something that impresses the first time, every time. That’s why more...

Video Brochure Introduction Marketing is evolving faster than most industries can keep up. Traditional print once stood as the cornerstone of outreach, but today’s audiences crave immersive, interactive experiences. This is where video brochures cross-industry adoption has begun reshaping how...

Introduction: Real Estate Marketing in a Visual World If you’re in real estate, you already know: success depends on how well you can capture someone’s imagination. The right photos, the right words, the right atmosphere — they all matter. But...

Introduction: The Marketing Gap You Can’t Overlook Let’s be honest—traditional marketing is losing its edge. Emails go unopened, flyers get tossed, and even digital ads are drowned out in endless noise. Businesses are spending more money than ever but getting...

Why Healthcare Messaging Needs Innovation Healthcare is personal, but it’s also complex. Patients often leave doctor visits confused about next steps, or they skim through dense brochures without remembering key information. That’s why medical professionals and organizations are searching for...

Why Kentucky Brands Need a Fresh Approach Kentucky is rich in tradition — from its world-famous bourbon distilleries to its vibrant horse racing culture. But even in a state known for tradition, businesses are finding new ways to connect with...

Why California’s Market Demands Innovation California isn’t just another market — it’s home to Silicon Valley tech giants, Hollywood entertainment brands, and global fashion houses. With so much competition, it’s not enough to simply reach your audience; you need to...

Why Real Estate Marketing in South Carolina Needs a Fresh Approach South Carolina’s real estate market is booming, from luxury condos in Charleston to waterfront homes in Hilton Head. With so many firms competing for attention, the challenge isn’t just...

Why Kansas Brands Are Turning to Video Brochures Kansas businesses face the same challenge as brands everywhere: how to grab attention in a crowded marketplace. Flyers and postcards still have a place, but they often end up in the recycling...

What Are Video Brochures Florida, and Why Do They Work? A video brochure integrates a video screen into printed collateral—like brochures, folders, or books—playing your message as soon as someone opens it. This format elevates storytelling by combining visual media with...

What Is Driving Demand for Video Brochures in New Jersey’s B2B Scene? New Jersey hosts a wide range of B2B industries. Whether it’s life sciences in Princeton or financial services in Newark, standing out matters. So, businesses are choosing Video...

What Makes “Video Mailers Texas” Such a Strategic Shift? In Texas—where boldness meets hospitality—businesses from Houston to Dallas are choosing Video Mailers Texas over standalone brochures. These aren’t just unique—they’re designed for mail delivery, combining video with print to increase...

What Are Typical Direct Mail Response Rates? Direct mail remains one of the more effective marketing channels, consistently outperforming email, mobile, and social media in engagement and response. Typical average direct mail response rates fall in the 2%–5% range for...