The Advantages of Using LCD Video Brochures for Direct Mail Campaigns
What Is an LCD Video Brochure?
Why Direct Mail Still Matters
Key Advantages of LCD Video Brochures in Direct Mail
1. Unmatched Engagement
Let’s face it: most mail ends up in the recycling bin within seconds. An LCD video brochure changes that. The moment someone opens it and sees a screen light up, curiosity takes over. Studies show video increases engagement by up to 80% over text alone, and pairing it with print makes it even more compelling. A luxury car dealership we worked with mailed these to high-net-worth prospects, featuring a 90-second test drive video. The result? A 25% increase in showroom visits—proof that this format hooks attention like nothing else.
2. Memorable First Impressions
In marketing, being remembered is half the battle. An LCD video brochure isn’t just seen—it’s experienced. Recipients don’t just toss it; they keep it, replay it, even show it to others. A real estate firm used a brochure with video screen to pitch a new development, including a virtual tour. Months later, clients were still referencing it in meetings. That staying power turns a one-time mailer into a lasting touchpoint, setting you apart from the stack of flyers.
3. Tailored Storytelling
One size doesn’t fit all, and an LCD video book lets you craft a message that’s spot-on for your audience. Want to pitch a product? Show it in action. Need to thank loyal customers? Record a personal note from your CEO. The video can be as short as 30 seconds or as detailed as two minutes, giving you flexibility to say exactly what matters. A nonprofit we supported mailed these to donors with a video of their impact—think kids opening school supplies—and saw donations rise by 15%. It’s storytelling with heart.
4. Higher Response Rates
Direct mail thrives on action, and video brochures for direct mail campaigns turbocharge it. The combination of sight, sound, and touch drives people to respond—whether it’s visiting a store, scanning a QR code, or calling for more info. A tech company sent an LCD screen video brochure to B2B clients with a product demo, and their response rate hit 10%—double their usual benchmark. It’s not just about reaching people; it’s about moving them to act.
5. Premium Perceived Value
There’s something about an LCD video brochure that screams “you’re worth it.” It’s a high-quality piece that signals investment, making recipients feel valued. This is huge for luxury brands, VIP clients, or big-ticket pitches. A jewelry retailer mailed these to top customers with a video of their latest collection being crafted, and sales from that group jumped 20%. The perceived value translates into trust—and wallets opening.
Overcoming Common Concerns
Sure, LCD video brochures sound amazing, but what about the hurdles? Let’s address a few.
Cost Considerations
Yes, a brochure with video screen costs more than a postcard—anywhere from $20 to $100 per unit, depending on size and quantity. But think ROI, not just expense. Small batches can test the waters, and bulk orders drop the price significantly. A client of ours started with 50 units for a niche campaign and scaled to 500 after seeing the results. It’s an investment that pays when targeted smartly.
Production Effort
Creating an LCD video book might seem daunting, but it’s manageable with the right partner. If you’ve got video content ready, it’s a breeze—upload and go. No footage? A pro video brochure maker can handle it, from filming to editing. We’ve streamlined the process at Video Plus Print to keep it stress-free, whether you’re a newbie or a seasoned marketer.
Mailing Logistics
These aren’t flimsy envelopes—they’re sturdier, so postage might tick up. But their durability ensures they arrive intact, and the wow factor justifies the extra stamp. Pair them with tracked shipping for high-value sends, and you’re golden.
Real-World Wins with Video Brochures for Direct Mail Campaigns
Need proof? Here are some success stories:
- Fitness Chain: Mailed LCD video brochures to lapsed members with a trainer-led workout teaser. Re-enrollment spiked by 18%.
- Event Planner: Sent invites with a video recap of past galas to sponsors. Attendance doubled from the prior year.
- B2B Supplier: Targeted decision-makers with a brochure with video screen showing a case study. Closed 30% more deals.
- Mazda New Mx-5 Miata 2016 model – Sales up 150-250% within a few months of the launch of the video brochure campaign. Click here for the story.
These wins show how video brochures for direct mail campaigns turn mail into momentum.
Tips to Make Yours Shine
To maximize your LCD screen video brochure, keep it simple and strategic:
- Short and Sweet: Aim for 60-90 seconds—long enough to inform, short enough to hold focus.
- Clear CTA: Add a “Call us” or “Visit now” prompt, with a QR code for easy follow-up.
- Test First: Send to a small group to tweak before going all-in.
Quality matters too—crisp visuals and clear audio are non-negotiable. We’ve seen clients boost engagement by 17% just by polishing these details.
Getting Started with Your Campaign
Conclusion: A Direct Mail Revolution
An LCD video brochure isn’t just a mailer—it’s a mini event in someone’s mailbox. It grabs attention, sticks around, and drives action in ways traditional direct mail can’t touch. For businesses willing to think beyond the envelope, video brochures for direct mail campaigns offer a winning edge. Want to see how they can work for you? Reach out to Video Plus Print today—let’s make your next mailing a standout.
How could an LCD video brochure boost your campaign? Drop your thoughts in an email to us!
