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Shell Video Business Card
Case Study
The Client: Shell Petroleum
The Company: Shell is an Anglo-Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom. It is one of the six oil and gas “supermajors” and the fifth-largest company in the world measured by 2015/16 revenues and the largest based in Europe. Shell topped the 2013 Fortune Global 500 list of the world’s largest companies
The Challenge: Shell were seeking to recruit and attract the best talent from universities, events and trade shows around the world. Usually multiple recruitment agencies that would interact with prospective employees are required, but this time around Shell wanted the prospects to take away with them an amazing video aid (business card size) that would play-on-demand a few inspiring stories shared by some of the current employees.
The Solution: Video Plus Print created a 2.4” high definition quality video business cards that helped create a brand awareness and make Shell stand out from other recruiters.
The Success: Shell surpassed its every expectation with total success in all its objectives