Choosing the Right Brochure Size: A Complete Guide to Video Brochure Dimensions

Premium video brochure for enhanced brand storytelling

What Is Video Brochure?

A video brochure fuses printed material and multimedia by embedding an LCD screen into a brochure—when someone opens it, it auto-plays video. This hybrid gives audiences tangible touch plus immersive visual impact, elevating brand storytelling (also referred to as video in a brochure or video broschüre). It transforms a static print piece into a memorable, sensory experience.

Key Takeaways

      • A video brochure injects dynamic storytelling into print by embedding a screen into traditional brochure dimensions.

      • Optimal brochure dimensions vary by screen size:

        • 4″–5″ screens work well with 7″ × 5″ brochures.

        • 6″–7″ screens pair best with 8.25″ × 5.75″ brochures.

        • 10″ screens demand larger protective formats like 8.5″ × 12″ plus hardcover or presentation box.

      • Standard paper sizes (A4, Letter, Legal, A5, Half-Letter) offer practical starting points for brochure design 

      • Choosing the right size balances impact, mailing cost, durability, and brand messaging.

      • A thoughtful video broschüre design enhances engagement, preserves quality, and elevates brand perception.

What Are the Typical Brochure Dimensions?

Before designing a video-integrated version, begin with proven typical brochure dimensions. These standard sizes simplify printing and production:

  • Letter (8.5″ × 11″) – Common in North America.

  • A4 (8.3″ × 11.7″) – Universally used outside North America.

  • Legal (8.5″ × 14″) – Offers extra vertical space.

  • Half‑Letter / Memo (5.5″ × 8.5″) – Compact and budget-friendly.

  • Tabloid (11″ × 17″) – Ideal for large layouts and catalogs.

  • Other popular print sizes include 9″ × 12″ and 11″ × 25.5″, often used for intricate or fold-heavy brochures.

Starting with these familiar sizes ensures compatibility with printers, design tools, and mailing standards, while giving you flexibility in creative execution.

What Are the Dimensions for Brochures with Embedded Screens?

When embedding video, your dimensions for brochure must suit the screen size:

  • Brochures sized 7″ × 5″ pair well with 4–5″ screens, offering a good balance of visibility and portability.

  • For 6–7″ screens, go with 8.25″ × 5.75″ brochures and consider protective covers for added durability.

  • 10″ screens demand larger 8.5″ × 12″ formats plus robust packaging to handle the weight and protect investment.

This alignment ensures your video brochure presents content cleanly while remaining easy to hold and distribute.

What Sizes Do Screen Options Commonly Match?

Frequently used screen-to-brochure pairings include:

  • 4″ screen → ≈ 7″ × 5″ brochure.

  • 4.5″ screen → ≈ 7″ × 5″ brochure.

  • 5″ screen7″ × 5″ or 8.25″ × 5.75″ brochure.

  • 7″ screen8.25″ × 5.75″ or 8.5″ × 12″ brochure.

  • 10″ screen8.5″ × 12″ brochure, often with enhanced packaging.

We also offer alternative templates such as 8.75″ × 6.26″ (depth ~0.375″) for 4.3″, 5″, and 7″ screens, or 11.5″ × 8.75″ for larger-format presentations.

Sleek and modern video brochure showcasing product visuals

Why Do Standard Brochure Sizes Matter for Video Brochures?

Using typical brochure size brings several benefits:

  • Production efficiency: Common sizes fit existing tools and press setups.

  • Cost effectiveness: Standard sizes keep production and shipping costs lower.

  • Visual balance: Matching screen and page dimensions keeps design clean.

  • Mail friendliness: Mid-size formats (like 7″ × 5″) better meet postal guidelines.

Smart sizing optimizes your brochure’s performance from design to delivery.

How to Choose the Right Brochure Size in Inches?

Follow this streamlined steps guide:

  1. Define your campaign goals

    • Short promos? Opt for 4–5″ screens in compact formats.

    • Full demos or narratives? Choose larger screens with robust presentation.

  2. Match screen to brochure dimensions
    Use the mapping above to strike visual and physical harmony.

  3. Plan for mailing and packaging
    Large formats need rigid covers and shipping safeguards.

  4. Reflect on branding needs
    Small formats feel personal; larger ones make a statement.

  5. Consider production constraints
    Stick to standard sizes for quicker turnaround and lower cost.

Brochure and Screen Size Reference Table

Screen SizeRecommended Brochure Dimensions (inches)Best Use Case
4–5″7″ × 5″Compact mailers, brief messages
6–7″8.25″ × 5.75″ or 8.5″ × 12″High-impact storytelling and visuals
10″8.5″ × 12″ (with protective box)Premium presentations (e.g. weddings, luxury)
4.3–7″ (alt)8.75″ × 6.26″ (depth: 0.375″)Professional displays with clean edge profiles
10″ (alt)11.5″ × 8.75″ × 0.375″Larger-format, high-impact storytelling

FAQs: Everything You Need to Know

Q: What is video brochure?
A: video brochure embeds a screen into printed material to deliver video seamlessly when opened.

Q: What are the dimensions for brochure covers that work with embedded screens?
A: Typical sizes include 7″ × 5″, 8.25″ × 5.75″, and 8.5″ × 12″, matching various screen options.

Q:How do I pick the brochure size in inches?
A:Match your campaign goal, screen size, mailing requirements, and brand presence to an appropriate size.

Q:What are typical brochure dimensions for standard print?
A:Common options include Letter (8.5″ × 11″), A4 (8.3″ × 11.7″), Legal (8.5″ × 14″), Half-Letter (5.5″ × 8.5″), Tabloid (11″ × 17″), 9″ × 12″, and 11″ × 25.5″.

Q:Can I design a video broschüre in a custom size?
A: Yes—custom sizes like square or landscape formats offer creative freedom but may increase cost and complexity.

Q: What screen sizes do video brochures typically offer?
A: Common screens include 2.4″, 4.3″, 4.5″, 5″, 7″, and 10″—each offering different engagement levels and costs.

Q: What screen size is best for a video brochure that mails easily?
A: 4–5″ screen in a 7″ × 5″ brochure provides a good balance of visual impact and postal efficiency.

Q: Do larger screens need more protection?
A: Absolutely—screens of 6″ to 10″ need sturdy covers or presentation boxes for safe delivery.

Q: What is the most cost-effective screen size for video brochures?
A: The 4″ HD screen offers a strong image-to-cost ratio and suits large-scale campaigns.

Q: How do I balance cost and ROI when choosing screen size?
A: Distribute standard, compact sizes for mass outreach; invest in larger, premium formats for high-value targets.

Final Thoughts

Choosing ideal brochure dimensions transforms a simple print piece into a powerful video brochure. Whether you go compact or large-scale, the size defines design harmony, mailing ease, and brand impact. Balance aesthetics, practicality, and cost to make your message resonate.

Let me know if you want templates, mock-ups, or industry-specific recommendations to elevate your brochure strategy!

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.