The ROI of Video Brochures: Are They Worth the Investment | Video Plus Print

Home Monitoring Video Brochure showcasing guest experiences.

Introduction: Marketing That Pays for Itself

Every marketer faces the same challenge: proving ROI. You’re asked to justify every dollar spent, whether it’s on digital ads, trade shows, or print. With so many options, businesses hesitate before trying something new.

That’s why the question comes up so often: “Are video brochures worth the cost for business marketing?”

The short answer? Yes — when done with the right partner. At Video Plus Print, we’ve helped global brands measure, prove, and maximize the ROI of their video brochures for over a decade.

Key Takeaways

  • Video brochures deliver significantly higher engagement and conversions than traditional print.

  • The video brochure cost is higher than paper, but the video brochure benefits typically outweigh the investment.

  • Measured properly, video marketing ROI often proves that a single closed deal can cover an entire campaign.

  • Businesses asking “Are video brochures worth the cost for business marketing?” usually find the answer is yes — especially with Video Plus Print.

  • Video Plus Print ensures every video brochure campaign is built for maximum ROI with customization, factory-direct pricing, and global delivery.

What Makes Video Brochures Different

A video brochure is not just another piece of collateral. It’s a premium printed brochure with a built-in LCD screen that plays your branded video when opened. Unlike static print, it engages multiple senses at once: sight, sound, and touch.

This multi-sensory impact means customers spend more time with your message, remember it longer, and are more likely to take action. And that’s where ROI begins.

Video Brochure Cost vs. Value

Let’s be clear: the video brochure cost is higher than traditional brochures. While a paper brochure might cost a dollar or two per unit, a video brochure can range from $17 to $60 per unit depending on screen size, finishes, and order quantity.

But here’s the critical point:

  • A traditional brochure is often ignored.

  • A printed video brochure is kept, shared, and remembered.

  • The value comes from conversions, not just distribution.

When one sale of a premium product or service covers the cost of an entire campaign, the investment pays for itself.

The Benefits of Video Brochures

So what are the real video brochure benefits?

  • Engagement: Recipients spend 3–5x more time with a video brochure than a paper one.

  • Memorability: People remember 80% of what they see and hear.

  • Differentiation: Stand out in a crowded marketplace.

  • Prestige: Elevates your brand perception instantly.

  • Reusability: Rechargeable and updatable via USB for multiple campaigns.

With Video Plus Print, every brochure is designed for maximum impact and ROI, from the screen size to the finishing touches.

Video Brochure showing product features in action.

Measuring Video Marketing ROI

How do you prove ROI with video brochures? By tracking:

  • Conversions: Did the recipient take the desired action?

  • Engagement: How long did they interact with the brochure?

  • Retention: Did the brochure influence long-term brand perception?

  • Sales Cycle: Did it shorten the decision-making process?

At Video Plus Print, we encourage clients to set clear objectives before launching a campaign — whether it’s closing deals, generating leads, or impressing investors. That way, ROI can be measured against real outcomes.

Case Studies: Real ROI Results

We’ve seen clients across industries achieve incredible ROI with Video Plus Print solutions:

  • Real Estate Developers closed deals faster by sending property video brochures to high-value buyers.

  • Healthcare Companies used video brochures to explain treatments, improving patient engagement and loyalty.

  • Luxury Brands launched products with video packaging, generating buzz and media attention worth far more than the cost of the campaign.

Each case proved the same point: when used strategically, video brochures are worth the cost.

Why Video Plus Print Ensures ROI

Not all video-in-print products are created equal. At Video Plus Print, we guarantee high ROI because:

  • We provide factory-direct pricing with no middleman markups.

  • We offer 1,500+ customization options to ensure your brochure reflects your brand perfectly.

  • We manage global logistics, delivering to clients across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia.

  • We preload videos at no extra cost and make updating simple.

Our goal is simple: make sure every campaign you launch with Video Plus Print pays for itself in results.

Conclusion: Are Video Brochures Worth It?

So, are video brochures worth the cost for business marketing? The evidence speaks for itself. Video brochures deliver ROI that traditional print and even many digital campaigns can’t match.

With Video Plus Print, you’re not just buying a product — you’re investing in a proven marketing solution trusted by brands worldwide. From design to delivery, our team ensures every campaign delivers results that make the investment worthwhile.

📞 Partner with Video Plus Print today:

Don’t ask if video brochures are worth it. With Video Plus Print, the better question is: How soon can I start seeing the results?

FAQ: The ROI of Video Brochures

Q: FAQ: The ROI of Video Brochures
A: Track conversions, engagement, and shortened sales cycles. With Video Plus Print, we help you measure real outcomes against campaign goals.

Q: Are video brochures expensive compared to digital ads?
A:Yes, the unit cost is higher than a click or impression. But unlike digital ads, a Video Plus Print brochure is tangible, memorable, and delivers long-term impact.

Q: What case studies prove the ROI of video brochures?
A:Video Plus Print clients in real estate, healthcare, and luxury retail have reported faster deal closures and stronger brand loyalty.

Q: How does Video Plus Print ensure high ROI results?
A: By offering factory-direct pricing, premium customization, and global delivery, Video Plus Print maximizes the value of every campaign.

Q: Are video brochures reusable for future campaigns?
A: Yes. With Video Plus Print, your brochures can be recharged and updated via USB, making them cost-effective across multiple campaigns.

Q: What industries see the strongest ROI from video brochures?
A: Real estate, automotive, healthcare, luxury retail, and corporate sectors all benefit from Video Plus Print’s video marketing brochures.

Q: How soon can I see results from a campaign?
A: Many Video Plus Print clients report ROI within weeks as video brochures create immediate impact and accelerate decisions.

Q: What makes a video brochure more effective than paper?
A: Engagement. With Video Plus Print, customers spend more time with your message, remember it longer, and are more likely to act.

Q: Can small businesses afford video brochures?
A: Yes. While video brochure cost is higher than paper, Video Plus Print offers scalable options that deliver ROI even for smaller campaigns.

Q: Are video brochures worth the cost for business marketing?
A: Absolutely. When produced by Video Plus Print, video brochures consistently deliver engagement, conversions, and prestige that justify the investment.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.

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