Choosing the Right Screen Size for Your Video Brochure

The Role of Screen Size in Your Video Brochure Experience

A video brochure merges video technology with a printed presentation. The screen size inside it influences how your story is viewed. Larger screens create a stronger impact and engagement, while smaller screens keep costs low and make shipping easier.

Screen size decisions affect how your content is perceived. For example, a 7-inch screen often works well for sales presentations, while compact 4.3-inch displays are popular for mail campaigns. Bigger isn’t always better—it’s about balance between portability, cost, and presentation quality.

Key Takeaways

  • Screen size determines both viewing impact and production cost.

  • LCD and IPS screens each offer unique benefits depending on use.

  • The most common video brochure screens range from 4.3 to 10 inches.

  • Choosing the best screen size depends on your audience and presentation style.

  • Quality resolution and brightness enhance viewing and message clarity.

Understanding Common Video Brochure Screen Sizes

Video brochures come in several screen options, typically from 2.4 inches to 10 inches. The most popular choices are 4.3-inch, 5-inch, and 7-inch displays.

Each serves a different purpose. A 4.3-inch screen is perfect for lightweight mailers, while a 7-inch display offers a cinematic experience ideal for corporate presentations or high-value pitches. A 10-inch brochure creates a stunning showcase often used in luxury brand launches.

Selecting your screen depends on what your video needs to achieve. A short introduction video may look great on smaller screens, while detailed presentations demand larger ones.

Balancing Cost and Impact

The screen size in a video brochure directly affects its cost. Larger screens require more power, memory, and housing materials. They also add shipping weight. Smaller displays lower production costs but may not deliver the same visual impact.

If your campaign focuses on reaching many potential clients quickly, a 4.3-inch or 5-inch screen is ideal. However, if you want to impress a smaller, high-value audience, investing in 7-inch or 10-inch screens creates a more premium impression.

Balancing budget with desired impact helps you choose the right format without overspending.

LCD vs. IPS: What You Need to Know

When selecting a video brochure, understanding screen technology matters as much as size. Most video brochures use LCD screens, but IPS screens are becoming more common for their superior color and viewing angle performance.

An LCD video brochure delivers consistent quality at an affordable price. IPS screens, on the other hand, use advanced display layers that produce richer colors and wider angles. If your content includes product close-ups or fine details, an IPS display offers a more professional result.

For most campaigns, a well-calibrated LCD screen delivers excellent clarity and value. IPS displays are best for premium presentations where image quality and brightness matter most.

Finding the Best Screen Size for Your Purpose

Choosing the best screen size for a video brochure depends on how it will be used. Sales teams often prefer 7-inch displays because they strike a balance between portability and visual impact.

For mail-based promotions, smaller 4.3-inch or 5-inch screens reduce weight and shipping costs while still engaging recipients. Trade show displays and product demos benefit from 10-inch screens that make visuals stand out even in bright environments.

Ask what your audience needs to see. If it’s emotion and storytelling, go bigger. If it’s quick delivery and volume distribution, go smaller.

Custom Sizes and Bulk Options

Manufacturers can often accommodate custom screen requests, especially for bulk orders. If your campaign requires a unique screen dimension or shape, you can work with a factory that offers flexible configurations.

Custom sizing can also include tailored memory, branding, or casing finishes. When ordering in bulk, always ask about sample testing first to ensure screen clarity and compatibility with your video files.

This customization gives your campaign a distinct feel and helps your product stand out in competitive markets.

Optimizing Resolution and Brightness

A great video brochure is defined not only by screen size but also by clarity. Resolution and brightness determine how your content appears in various lighting conditions.

Most video brochures use 480p or 720p resolution screens, while premium models may offer 1080p. Higher brightness levels make your brochure usable in well-lit spaces, like trade shows or retail displays.

Ask us for IPS or high-nit screens if brightness and viewing angle are a concern.  The goal is to ensure your video looks sharp and appealing under any light. Video Plus Print has the best quality of LCD screens in the market. We only use A-Grade electronics. 

How Screen Size Shapes Audience Perception

The viewer’s impression begins the moment the screen activates. Larger screens amplify emotions and enhance storytelling, while smaller ones create a more intimate feel.

Your choice should match the environment in which the brochure will be viewed. A potential client opening a 10-inch display will likely associate it with premium branding and professionalism. Meanwhile, compact screens used for mass marketing show convenience and innovation.

Matching emotion with display size strengthens brand connection and engagement.

Future Trends in Video Brochure Displays

Display technology continues to evolve. As screen components become thinner and more energy-efficient, future video brochures may feature flexible or frameless screens.

Emerging models already include touch capabilities and ultra-bright IPS panels for higher definition. These upgrades will continue to improve viewing experience while keeping production efficient.

Brands that stay ahead of these trends will deliver better storytelling experiences and stand out in competitive marketing spaces.

Video Brochure FAQs

Q: What screen sizes do video brochures come in?
A: Video brochures typically range from 2.4 inches to 10 inches. Common options include 4.3″, 5″, 7″, and 10-inch displays, each suited for different purposes.

Q: How does screen size affect brochure cost?
A: Larger screens increase production and shipping costs because they require more power, materials, and higher-resolution panels. Smaller screens are more budget-friendly.

Q: What’s the best screen size for product demos or presentations?
A: A 7-inch or 10-inch display works best for demos. These sizes provide enough clarity and presence to showcase details effectively.

Q: Can I get custom-sized screens in bulk orders?
A: No, the industry currently only supports standard rectangular LCD screen sizes. Circular screens cannot be manufactured. However, we can simulate a circular display effect by using custom-printed artwork and editing your video content to match the circular design visually.

Q: How do I ensure the best resolution and brightness?
A: Choose IPS or high-brightness screens. Test your videos before production to ensure optimal color, sharpness, and playback consistency.

Q: What’s the difference between LCD and IPS displays?
A: LCD screens are cost-effective and reliable, while IPS screens deliver superior color accuracy, brightness, and wider viewing angles. The cost has come down a lot for the higher end screens over the years. Ask us to quote both! 

Q: Do larger screens drain the battery faster?
A: Yes. Bigger screens require more energy. Choose appropriate battery capacity if using 7-inch or larger displays to maintain playback time.

Q: Are touch screens available in video brochures?
A: Some advanced models offer touch capability. These allow interactive navigation or menu-based video playback for added engagement.

Q: Can I upload new videos after production?
A: Yes. All our video plus print products, including our video brochures include a USB-C port that allows you to replace or update your videos anytime without special software.

Q: What’s the ideal screen size for a luxury campaign?
A: A 10-inch IPS screen creates maximum impact for high-end branding, luxury gifting, and exclusive client presentations. While many also choose our 7″ IPS LCD screens as well. 

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.

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