Video Marketing Trends 2026: The Rise of Interactive Print Media

Video Brochure with elegant design for branding.

Key Takeaways

  • Interactive print media is becoming essential in 2026 video marketing campaigns.

  • Video brochures, video boxes, and video mailers continue evolving with new features.

  • Brands seek deeper engagement through multisensory experiences that blend digital and print.

  • Tactile marketing is returning as attention spans shrink.

  • Video Plus Print leads innovation in video-in-print technology for 2026 campaigns.

Why Video and Print Are Merging in 2026

Video and print once lived in separate worlds.
Today, they work together.
Brands want deeper engagement, and consumers want experiences, not ads.
This shift is driving major video marketing trends 2026, where print becomes interactive and video becomes physical.

Digital saturation makes it harder for campaigns to stand out.
Interactive print brings something fresh.
It gives people something to hold, open, feel, and watch.
That sensory connection makes the message stay longer.

This is the driving force behind the rise of video-in-print.

The Future of Video Print Marketing

The future of video print marketing is shaped by emotional storytelling and tactile experiences.
Video brochures, video boxes, and video mailers blend physical design with visual storytelling, creating a hybrid format that captures attention instantly.

Consumers want authenticity.
Brands want response.
Video print delivers both by showing real faces, real emotion, and real impact.
This balance pushes interactive print to the front of 2026 marketing strategies.

Top Video Marketing Trends for 2026

Leading video marketing trends 2026 focus on deeper engagement.
Marketers want experiences that spark curiosity and create memorable moments.

Key trends include:

  • interactive video brochures with advanced screen technology

  • smart triggers that activate video content

  • layered storytelling across print and digital channels

  • data-enhanced direct mail campaigns

  • sustainability-driven packaging innovations

These trends show that video-in-print will grow even stronger.

The Rise of Interactive Print

Interactive print uses technology to bring printed materials to life.
This includes QR codes, NFC chips, scannable icons, and embedded videos.

Interactive print trends show that brands want to guide consumers from physical materials into digital experiences without friction.
That hybrid path makes engagement smoother and more natural.

Video Plus Print integrates these tools into brochures and packaging to elevate marketing campaigns.

Customizable Video Folder with full branding options.

Interactive Video Print Trends for 2026

Brands are moving beyond basic brochures.
They want smarter, more engaging experiences.
This is where interactive video print trends gain momentum.

Emerging trends include:

  • touch-activated video screens

  • dynamic buttons with multiple video tracks

  • built-in LED highlights

  • packaging that responds to how it’s opened

These experiences reshape how audiences interact with physical materials.

Video Brochure Marketing Trends

In 2026, video brochure marketing trends focus on personalization and premium presentation.
Marketers prefer video brochures because they deliver strong emotional impact in seconds.

Brochures now include:

  • brighter IPS screens

  • thinner hardware

  • larger memory options

  • more durable covers

  • customizable chapter buttons

This creates a more immersive story for the audience.

Future of Video Print Media

he future of video print media is multi-sensory.
People want experiences that feel different from digital ads.
Video-in-print gives brands a chance to surprise and connect.

As hardware becomes thinner and printing becomes more precise, video-in-print continues expanding into:

  • corporate branding

  • sales outreach

  • luxury packaging

  • recruitment marketing

  • event invitations

  • high-ticket promotions

Video Plus Print leads development in this evolving space.

Video Direct Mail Trends for 2026

Direct mail is making a major comeback.
Video adds even more power.
This combination creates one of the hottest Video Direct Mail Trends 2026.

Brands use video mailers to:

  • increase response rates

  • explain services quickly

  • replace long sales pitches

  • create emotional impact in seconds

Print gets them to open the piece.
Video makes them stay.

How Brands Use Video Brochures in 2026 Campaigns

More brands use video brochures to show value, not just describe it.
In 2026, video brochures support:

  • sales outreach

  • product launches

  • event invitations

  • donor campaigns

  • onboarding packages

  • investor pitches

This mix brings print and video into a single, powerful marketing moment.

Video Plus Print helps brands design these high-impact tools.

FAQs Video Brochures & Video Marketing Products

Q: What are the biggest video marketing trends for 2026?
A: Video Plus Print sees rising demand for interactive print, advanced video brochures, and hybrid campaigns blending physical and digital storytelling.

Q: How does interactive print combine with digital marketing?
A: Video Plus Print integrates video screens, QR codes, NFC, and digital triggers, helping brands merge print with online engagement.

Q: Are QR codes and NFC being integrated with video print?
A: Yes. Video Plus Print offers both options to guide users from physical brochures to digital experiences instantly.

Q: What innovations are coming in video brochures and video boxes?
A: Video Plus Print is introducing brighter screens, slimmer builds, higher memory, multi-video options, and smarter activation triggers. We are going to be adding an add-on service with SMS & MMS text message platform for North America. 

Q: How can marketers use data from physical-digital campaigns?
A: Video Plus Print supports campaigns with trackable QR codes and unique URLs to measure viewer engagement and responses.

Q: Why is tactile marketing gaining popularity again?
A: People crave real experiences. Video Plus Print helps brands deliver multisensory campaigns that feel personal and memorable.

Q: How will video brochures evolve in 2026 marketing campaigns?
A: Video Plus Print leads advancements in design, storytelling tools, and premium hardware to elevate brand results.

Q: Are video mailers still effective in 2026?
A: Yes. Video Plus Print continues to deliver high-response video mailer solutions proven to outperform traditional print.

Q: What screen sizes will dominate interactive print in 2026?
A: Video Plus Print expects 5-inch and 7-inch IPS screens to remain popular for clarity and cost balance.

Q: Can video brochures support multiple languages for global audiences?
A: Yes. Video Plus Print programs brochures with multi-language buttons and multi-track playback options.

Q: What’s driving the rise of interactive print media?
A: Engagement fatigue from digital ads pushes brands toward Video Plus Print’s more memorable, tactile video-in-print tools.

Q: Are video boxes becoming more popular than flat brochures?
A: Both formats grow, but Video Plus Print sees rapid interest in video boxes for premium product launches.

Q: How does video print support high-ticket sales?
A: Video Plus Print helps brands deliver premium presentations that increase trust and shorten the sales cycle.

Q: Can interactive print replace traditional brochures?
A: For many campaigns, yes. Video Plus Print offers tools that outperform static print on every engagement metric.

Q: Are video brochures sustainable for long-term marketing strategies?
A: Yes. Video Plus Print produces durable, reusable materials that support long-term use and repurposing.

Q: What role does storytelling play in interactive print?
A: Video Plus Print helps brands craft emotional narratives that drive action and deeper brand connection.

Q: Do video brochures work well with event marketing?
A: Absolutely. Video Plus Print creates high-impact event tools that increase attendance and engagement.

Q: Can I customize my video content for different segments?
A: Yes. Video Plus Print programs custom messages tailored to different audience groups or buyer stages.

Q: How do video brochures influence brand perception?
A: They position brands as modern, premium, and innovative—something Video Plus Print helps clients achieve consistently.

Q: What makes video-in-print more effective than digital ads?
A: Tactile interaction triggers emotional engagement. Video Plus Print’s solutions capture attention longer than digital ads.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.

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