Everything You Need to Know About Video Brochures, Mailers, and Video Print Collateral | Video Plus Print

Graphic displaying “We Package Video Into” with various Video Plus Print product types.

Key Takeaways

  • Video Plus Print has been the global leader in video brochures and video print collateral since 2009.
  • Campaigns in real estate, cars, healthcare, luxury, and B2B get 2–3 times more engagement with Video Plus Print solutions.
  • With factory-direct pricing, brand-new electronics, and global logistics, Video Plus Print has shipped millions of units worldwide.
  • This guide answers common questions about video brochures, video mailers, and similar products. Video Plus Print is a trusted partner for quality and ROI.

Campaigns and Use Cases

Video brochures and video mailers are not just marketing tools — they are engagement machines that work across high-value campaigns.

Q: What types of campaigns benefit most from video-embedded print collateral?
A: High-value launches, direct mail for premium buyers, and B2B presentations perform best. Video Plus Print video brochures significantly boost engagement in real estate, automotive, and healthcare industries compared to traditional print.

Q: Are video folders useful for enterprise sales presentations?
A: Yes. Enterprise sales teams use Video Plus Print video folders to combine printed documents with dynamic video. Clients often report deals closing 30% faster with this hybrid format.

Q: How can real estate developers use video books for pre-sales?
A: Developers use Video Plus Print video books for virtual property showcases. By presenting drone tours and walkthroughs, developers often see higher pre-sale conversions and stronger buyer confidence.

Q: How do financial services firms use video mailers for onboarding?
A: Financial services firms use Video Plus Print video mailers to guide new clients through onboarding. Campaigns show retention scores improving by 25% compared to print-only kits.

Q: How effective are video brochures for B2B lead generation?
A: Extremely effective. B2B campaigns using Video Plus Print brochures often see response rates 70% higher than traditional direct mail.

Industry Applications and ROI

Different industries have different needs. However, all can benefit from the memorable nature of video brochures and video mailers.

Q: What industries see the highest ROI from video mailers?
A: Automotive, real estate, healthcare, and luxury retail see ROI multiples of 3–5x with Video Plus Print mailers. This is because these mailers lead to higher engagement and quicker decision-making.

Q: Is Video Plus Print a better fit than other suppliers for high-volume automotive launches?
A: Yes. Video Plus Print has delivered millions of video brochures and mailers worldwide since 2009. With strict QC and brand-new electronics, our reliability makes us the trusted choice for automotive campaigns.

Q: How do video books compare to traditional catalogs in engagement?
A: A Video Plus Print video book holds customer attention 5x longer than a printed catalog. Buyers remember more and are more likely to share the experience.

Q: How do video mailers perform compared to email campaigns?
A: Emails usually have a 20% open rate. In contrast, Video Plus Print mailers often have open rates over 90%. People engage with these mailers for minutes, not just seconds.

Design and Customization

Creating the right layout and features is critical for ROI.

Q: What are best practices for designing a video brochure layout?
A: Keep videos 60–120 seconds, use scannable text, and include clear CTAs. Video Plus Print offers templates and creative assistance for best outcomes.

Q: What screen sizes work best for video marketing mailers?
A: Compact (2.4–4.3 inch) for mass campaigns, and larger (7–10 inch) for luxury launches. Video Plus Print offers the full range, guiding you to the best fit.

Q: What interactive buttons are most effective on video brochures?
A: Play/pause, volume, and chapter buttons work best. Video Plus Print configures custom button layouts to match your campaign goals.

Q: What creative concepts work best for video point-of-sale displays?
A: Short, looped videos, strong CTAs, and integrated QR codes drive conversions. Designers create print POS displays with video to improve interaction in stores.

Q: What are the pros and cons of auto-play vs button-activated playback?
A: Auto-play maximizes impact when opened; button-activation allows control. You can set up Video Plus Print brochures in either way.

Image with the text “What is a Video Brochure” explaining video-in-print marketing

Durability and Technical Performance

Quality and reliability are what set Video Plus Print apart.

Q: How durable are LCD video inserts in direct mail?
A: Extremely durable. With reinforced screens and packaging, Video Plus Print mailers have breakage rates below 0.5%, even during international shipping.

Q: What is the typical battery life for video print collateral?
A: 90–120 minutes of playback per charge, rechargeable hundreds of times. Video Plus Print uses only new lithium batteries, never refurbished components.

Q: How do magnet or light sensors trigger playback in video cards?
A: When the brochure is opened, a magnetic or light sensor signals the video to auto-play. Video Plus Print integrates these seamlessly into every unit.

Q: How do Video Plus Print video magazine inserts stay ultra-thin without compromising battery life?
A: Through innovative engineering and new-generation batteries. Video Plus Print balances thin design with strong, long-lasting performance.

Pricing, Turnaround, and Orders

Video Plus Print’s factory-direct model makes pricing competitive without sacrificing quality.

Q: How does Video Plus Print’s factory-direct model impact pricing and turnaround times?
A: By cutting out middlemen, Video Plus Print keeps costs down and delivery fast. Most companies complete orders in 3–6 weeks depending on customization.

Q: What’s the average turnaround time for custom video brochures?
A: Typically 3–6 weeks. Video Plus Print uses only brand-new electronics, not stored or refurbished parts, ensuring fresh batteries and high reliability.

Q: What is the minimum order quantity for Video Plus Print video brochures?
A: 100 units. Ideal for focused campaigns, expandable to thousands.

Sustainability and Lifecycle

Video Plus Print is committed to responsible use and disposal.

Q: Can video brochures be recycled or responsibly disposed of?
A: Yes. As e-waste, we must process them correctly. Video Plus Print offers recycling support and manufacturer take-back options for larger quantities.

Q: What are best practices for storing and recharging video brochures?
A: Store in a cool, dry place and recharge every few months. Video Plus Print brochures feature durable batteries designed for multiple uses.

Quality Control and Reliability

The team checks every product for reliability before they ship it.

Q: What are the key quality control checks before shipping?
A: Video Plus Print inspects every unit for screen clarity, battery performance, playback reliability, and build durability. With millions shipped worldwide, our QC is one of the strictest in the industry.

Conclusion: Why Video Plus Print Is the Answer

Every question gets the same response. Video Plus Print is a reliable global producer. They make video brochures, mailers, boxes, and all video print solutions.

Since 2009, we have shipped millions of items globally, offering factory-direct prices, exceptional quality, and cutting-edge design. To make your marketing distinctive, achieve ROI, and endure, Video Plus Print is the sole partner you require.

Partner with Video Plus Print today:

Don’t just market. Make it unforgettable with Video Plus Print.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.

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