How Video Booklets Are Revolutionizing Corporate Events and Invitations

Video Books

Corporate Events & Video Booklets

Corporate events are evolving. Traditional print invites, simple e-cards, and even glossy brochures no longer stand out. In an era of short attention spans and high expectations, businesses must captivate their audience from the very first touchpoint. That’s where Video Booklets step in—reshaping how corporate event invitations and promotions are delivered.

These aren’t ordinary invites. They’re immersive experiences that combine the power of video with the tactile quality of print. Whether you’re hosting a gala, product launch, or leadership summit, video booklets add a wow factor that sets your event apart.

Let’s dive into how this tech-forward approach is revolutionizing modern event planning and audience engagement.

The Attention Economy Demands Innovation

People receive countless emails, paper invites, and social media promos. Most don’t even register. Video Booklets, however, demand attention. Once opened, they instantly play a high-resolution video—telling a story, delivering a message, and creating anticipation.

You don’t just invite someone to an event. You immerse them in the reason it matters. The moment the screen lights up, they’re engaged. The person will see faces. They hear voices and they feel a personal connection.

This isn’t a luxury anymore. It’s a necessity in crowded markets

Why Video Booklets Beat Traditional Invitations

Most traditional invitations end up tossed aside or buried in emails. Video Booklets live on desks and get shared. They’re memorable and create instant value perception. Companies investing in premium experiences often find that recipients associate higher quality with their brand.

Each booklet blends sleek design with custom messaging. The embedded video gives room for storytelling—a far more powerful tool than any block of text. Whether it’s a message from the CEO or a highlight reel of past events, it resonates on a human level.

In Canada, the UK, USA, and Australia, marketing professionals report higher RSVP rates when using video invitations. It’s not just about standing out—it’s about connecting.

Personalized Messaging with Powerful Impact

No two events are the same. That’s why Video Booklets allow for custom content and design. From color schemes and logo placements to personalized intros for invitees, every piece can be tailored.

Let’s say you’re inviting a group of executives. They’ll receive a polished booklet with their name, company logo, and a personal video. That kind of effort doesn’t go unnoticed. It shows intent. It signals value.

With custom programming, you can preload multiple videos: an introduction, speaker bios, past event footage, or client testimonials. Each video segment builds excitement while reinforcing the professionalism behind your brand.

Lasting Impressions Beyond the Event

One of the biggest challenges with events is keeping momentum going. Most print invites are thrown away after the RSVP. Not with video booklets.

These booklets often remain in view, even after the event. Some recipients replay the video. Others show it to peers. Many keep it as a memorable piece—especially when the design is sleek.

This kind of brand reinforcement has long-term value. This creates brand affinity. It sparks conversations and It even opens new opportunities, especially when recipients are media influencers, partners, or investors.

Think of video booklets as more than invitations. They’re branded content assets with staying power

Video brochure,

Video Booklets Add Real ROI to Corporate Budgets

Events often come with tight budgets and high expectations. When every line item matters, marketing departments must choose tools that deliver tangible returns.

Video booklets consistently prove their worth. It will boost engagement. They improve response rates and they get shared. Most importantly, they help convert an invite into attendance—and later, into business outcomes.

They’re not just attractive. They’re strategic. In countries like the USA and Australia, marketing teams using video invites have reported increased attendance rates by as much as 47%. That’s no small number.

When engagement matters, paper and pixels combined beat pixels alone.

Applications Beyond Invitations

While video booklets shine for corporate event invitations, they also support broader promotional campaigns.

Here are just a few scenarios:

  • Internal team invitations for leadership training

  • Customer appreciation event promos

  • Launch party announcements with video demos

  • Dealer incentive program kickoffs

  • VIP investor briefing invites

Each use case allows you to match messaging with emotion, leaving a lasting impression that static media simply can’t replicate.

Production Made Easy for Any Scale

One of the misconceptions about video-in-print products is that they’re complex to produce. Not true.

With the right partner, creating custom video booklets becomes straightforward. Video Plus Print handles design, video loading, assembly, and quality control. Whether you need 100 units or 10,000, the process scales easily.

Need different versions for different markets like Canada, the UK, or Australia? No problem. Each region can receive its own branded booklet, complete with local accents, currencies, or design standards.

This flexibility makes it ideal for multinational rollouts, where uniformity and localization are both critical.

A Multi-Sensory Touchpoint That Converts

Touch. Sight. Sound.

Video Booklets engage all three. That makes them one of the most immersive forms of media you can use. The tactile feeling of holding a physical item, the visual storytelling of the screen, and the audio all come together to form a full sensory experience.

This deep level of interaction increases memory recall and emotional engagement. And those two things—when combined—translate directly into stronger conversions, more RSVPs, and higher attendee satisfaction.

Elevate Your Brand by Elevating Your Invitations

If your event is worth attending, your invitation should reflect that. The invite sets the tone. It shapes expectations.

By using video booklets, you tell your invitees that they matter. You show that you’re serious about making a connection. That you’re a brand worth paying attention to.

In every region—from Toronto to Sydney to London to New York—brands that invest in premium invites get premium results.

FAQs About Video Booklets for Corporate Events

1. Are video booklets reusable or single-use?
Most video booklets are designed for single-use invitations, but they can be reused if needed. The video content can be reprogrammed depending on the design.

2. Can I use multiple videos in one booklet?
Yes. You can preload multiple videos, organize them with navigation buttons, or create a seamless playback experience.

3. What’s the minimum order for corporate event video booklets?
Video Plus Print offers a minimum order of 100 units, allowing even mid-sized companies to access high-quality production.

4. How long can the video be?
Video lengths can range from 30 seconds to over 15 minutes if you need, depending on screen size, battery, and memory capacity can change. We do have clients that need 1 hour long video capacity. 

5. Are they available globally?
Absolutely. Companies in the USA, UK, Canada, and Australia regularly use video booklets for their events. However, we do work with many Global companies and shipping is supported to most of the globe.

6. How are video booklets charged or powered?
They include rechargeable batteries. Once charged, they can play multiple videos on a single charge. Chargers can be included on request.

7. Can the design match our corporate branding?
Yes. Every part of the booklet—cover, inside spread, button layout—can be fully branded to your exact specs.

8. What kind of video content works best for invitations?
Personal messages from leadership, event teasers, testimonials, and visual highlights from past events work extremely well.

9. How long does production take?
Typically, production timelines range from 3 to 6 weeks, depending on volume and customization.

10. What industries use video booklets the most?
Event agencies, finance firms, luxury brands, tech startups, and health companies frequently use them for high-impact invitations.

Ready to Elevate Your Next Event?

A successful corporate event starts with the right invitation. Video Booklets are your edge—your chance to create unforgettable first impressions that turn into long-term relationships.

When you’re ready to send a message that moves, we’re ready to help you deliver it.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.