How Video Brochures Are Redefining Direct Mail and B2B Sales in 2025

Video brochures

In today’s fast-moving digital world, getting a prospect’s attention is harder than ever. Marketers are overloaded. Consumers are burned out. Sales messages are lost in endless inboxes.

But one innovation continues to break through.

Video Brochures.

These powerful tools blend high-quality print design with an HD video screen, offering a dynamic and unforgettable experience.

Let’s break down why Video Brochures are becoming the go-to solution for direct mail, B2B outreach, and VIP presentations in 2025—and how you can use them to sell more, faster.

What Is a Video Brochure?

A Video Brochure is a printed folder or booklet embedded with a video screen. It plays content automatically when opened. Think of it as a physical brochure with the impact of a television ad inside.

Each unit can include:

  • HD IPS LCD screen (ranging from 4.3″ to 10”)

  • Custom branding and print finishes

  • USB-rechargeable battery

  • Volume and playback controls

  • Magnetic closures or hardcover options

Why it works: You deliver sight, sound, and storytelling—directly into your prospect’s hands.

How Do Video Brochures Work in Direct Mail?

Video Brochures are often mailed in custom packaging. This includes:

  • A branded custom printed mailer box

  • Foam inserts for protection

  • Custom print messaging outside and inside

Once the recipient opens the box, they’re met with a “wow” moment: an automatically playing video message.

This high-impact unboxing experience creates emotion, engagement, and trust. It removes friction from the sales process.

Why B2B Sales Teams Are Turning to Video Mailers

B2B buyers are busy. They ignore cold emails. They screen calls. But a custom video mailer cuts through.

Sales reps are using these brochures to:

  • Book meetings with C-level decision-makers

  • Deliver case studies or product demos

  • Re-engage cold leads with a memorable touch

Because the video content is tailored, conversion rates skyrocket—sometimes 3x to 5x higher than email campaigns.

Are Video Brochures Better Than Traditional Print?

Absolutely. Traditional print brochures are static and easy to ignore. Video brochures deliver:

  • Movement (through video)

  • Emotion (through sound and voice)

  • Memorability (through touch and interaction)

They combine print quality with digital storytelling—all in one package.

Many companies are now replacing high-end catalogues, investor packets, and pitch decks with custom video brochures for a single reason: they get results.

Video brochures

Who Uses Video Brochures?

Marketers across every industry are using Video Brochures to elevate brand impact:

IndustryUse Case
Real EstateLuxury property listings, agent intros
AutomotiveNew model reveals, dealership promos
HealthcareMedical device demos, patient education
FinanceInvestor relations, wealth manager outreach
EducationAlumni fundraising, school recruitment
CorporateExecutive onboarding, internal training

Even high-ticket B2C brands—like jewelers or luxury travel companies—are using them to woo VIP clients.

What Makes Video Packaging So Effective?

The secret is in the multisensory impact.

When someone:

  • Touches a custom box

  • Feels the weight of quality materials

  • Watches a personalized video

…they immediately feel the value. The emotional connection is strong. People remember what they see and hear far longer than what they read.

This is why video packaging delivers better recall, response rates, and revenue than any other print-based marketing tool.

How Custom Video Brochures Drive Sales in 2025

Here’s what sets 2025’s best video brochures apart:

1. Personalization

Names, logos, voiceovers, and visuals can all be tailored to the recipient.

2. Integrated Storytelling

No more static pitches—just immersive product demos, testimonials, and branded narratives.

3. Measurable ROI

With QR codes, microsite tracking via the QR code, and timed follow-ups, every campaign can be measured.

4. Global Reach

Whether you’re in the USA, UK, Canada, or Australia, Middle East and Asia you can ship these worldwide using Video Mailers.

5. Flexible Formats

From video folders to video boxes, companies are mixing formats to fit different campaigns.

Why Video Plus Print Is Leading the Industry

Video Plus Print has been a global leader in Video Brochures, Video Mailers, and Video Packaging since 2009. With world-class manufacturing and fast turnaround, our team helps clients:

  • Launch new products

  • Win major accounts

  • Deliver unforgettable brand moments

We support businesses across:

  • United States

  • Canada

  • Australia

  • United Kingdom

With factory-direct pricing and expert consultation, we simplify the video-in-print process from design to delivery.

FAQs About Video Brochures

1. What is the minimum order quantity for Video Brochures?

The minimum order is typically 100 units. For custom sizes or features, contact our team to discuss options.

2. Can I update the videos after production?

Yes. Videos can be replaced via the supplied USB-C connection unless your brochure is locked. Ask us to leave them open for updates.

3. How long does the battery last?

Each video brochure includes a rechargeable lithium battery, with 1 to 2 hours of playback per charge.

4. Can these be mailed internationally?

Absolutely. We specialize in Video Mailers with protective packaging and international shipping support.

5. What size screens are available?

Popular screen sizes include 4.3″, 5″, 7″, and 10″ HD IPS LCD displays. We’ll help choose the right one based on your goals.

Final Thoughts: Why Video Brochures Work

In a world full of emails, ads, and noise, video brochures give you a tangible, emotional, and premium edge.

They get opened. They get watched. And they get remembered.

Whether you’re a startup trying to raise capital or a Fortune 500 company launching a new product, Video Plus Print helps you make the right first impression.

Want to see what your brand could look like in video format?
Let’s bring your message to life.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.