In a world saturated with digital ads and fleeting attention spans, marketers are constantly seeking tools that offer real engagement. Enter the Video Brochure—a modern blend of print and video that elevates communication, captivates audiences, and turns passive viewers into active customers. Whether you’re in B2B, real estate, healthcare, or education, the video brochure is a dynamic asset in any campaign.
What Is a Video Brochure?
A video brochure is a custom-printed folder that includes a high-quality LCD screen, speakers, and control buttons embedded into a rigid or softcover print piece. Once opened, it plays a preloaded video, delivering a powerful, multisensory experience that static flyers and traditional brochures can’t match.
Available in multiple sizes, the LCD video brochure can range from 2.4″ screens to 10″ displays. These are commonly used in product demos, corporate introductions, high-value client presentations, and even as video mailers for direct outreach.
Benefits of Using LCD Video Brochures in B2B Marketing Campaigns
1. Enhanced Engagement and Retention
Video content has proven to outperform text and static images in capturing attention. By combining it with physical media, your content becomes both tactile and visually stimulating.
Studies show that people retain up to 80% of what they see and hear, compared to only 20% of what they read. LCD video brochures leverage this science, ensuring that your message sticks.
2. Personalized Outreach
In B2B marketing, personalization is key. Video brochures allow you to customize messaging per prospect or industry vertical. This means every recipient receives a tailored experience, increasing the likelihood of engagement and response.
Custom video presentation boxes and video packaging take this to the next level, especially when paired with inserts, business cards, or sample products.
3. Improved Conversion Rates
Marketers using video brochures report significant increases in qualified leads, deal closures, and customer retention. The ability to present value propositions through storytelling, supported by visuals and audio, accelerates decision-making.
Clients have shared success stories using video folders for investor pitches and LCD video boxes to launch new products, demonstrating measurable ROI.
4. Stand Out from Competitors
Sending an LCD video mailer instead of a basic flyer instantly elevates your brand perception. Your recipient perceives it as a premium touchpoint, often holding onto the piece longer and even sharing it internally.
This is a crucial differentiator in crowded markets where buyers are bombarded by noise.
5. Versatile Use Across Industries
Real Estate: Offer property walk-throughs without scheduling showings.
Healthcare: Provide clear treatment options and protocols.
Education: Communicate complex processes in admissions and programs.
Finance: Use storytelling to simplify investments or insurance solutions.
Corporate Events: Use as high-end video invitations or follow-ups.
These flexible tools work as video cards, video mailers, and video books, allowing for easy adaptation to your marketing strategy.
Popular Use Cases
Here’s how businesses across various industries are using video brochures to their advantage:
Product Launches
Tech companies and consumer brands use lcd video brochures to unveil new products with engaging demonstrations and testimonials. This offers more clarity and excitement than static images or written features.
Event Invitations
Planning a corporate event or product showcase? Replace your standard paper invite with a video invitation. Clients not only read the invite, but experience it — increasing RSVP rates.
Healthcare Education
Medical companies use video brochures to train doctors and introduce new procedures. Instead of dense text, a brochure delivers step-by-step visuals that simplify complex subjects.
Real Estate Showcases
Real estate agents use video mailers and brochures to highlight properties, including virtual tours, renovation timelines, and agent interviews. It’s more persuasive than a basic listing.
Internal Communication
Large corporations are now adopting lcd video brochures to introduce new HR policies, CEO messages, or onboarding materials. It improves employee engagement and ensures message clarity.
Q&A: What People Want to Know About Video Brochures
Q: Are video brochures expensive?
A: Costs vary depending on screen size, brochure size, and order quantity. Prices typically range from $20–$60 per unit, with greater discounts at higher volumes. Compared to other forms of direct marketing, they offer an excellent return on investment.
Q: Can I reuse or update the video content within a Video Brochure?
A: Yes! The LCD screen comes with USB ports or USB-C for easy video upload and replacement. You can refresh content as often as needed.
Q: What is the minimum order quantity?
A: Most manufacturers, like Video Plus Print, require a minimum order of 50–100 units. This makes them accessible for small and large campaigns alike.
Q: How long does it take to produce video brochures?
A: Standard production time is 3–4 weeks. Rush services can reduce that to 2–3 weeks after final artwork approval and deposit.
Q: What screen sizes are available?
A: Video brochures typically range from 2.4” to 10”. The most popular are 4.3” and 7”, offering an excellent balance of cost, quality, and size.
How Video Brochures Compare to Other Video-In-Print Products
While video brochures are among the most popular, they are just one of many video in print options. Consider how each serves different needs:
Video Mailers: Ideal for direct mail campaigns. Just package your video brochure inside a branded box and ship.
Video Boxes: Offer larger packaging space to hold gifts, product samples, or documents alongside the screen.
Video Folders: Include document sleeves for proposals or contracts with video explanations inside.
LCD Video Books: Perfect for storytelling or multi-page campaigns with sensor-activated videos on each page.
Each format can elevate your marketing strategy when used correctly. And the best part? You can combine them to fit specific campaign needs.
Real-World Results
Clients who use lcd video brochures often report:
60–80% higher open and interaction rates compared to traditional direct mail
Up to 3x increase in landing page visits via QR code scans
40% more booked meetings when using video brochures as pre-sale materials
Decreased acquisition cost per lead over time
Tips for Creating Effective Video Brochures
Keep Videos Short: Aim for 60–90 seconds to retain attention.
Focus on Value: Start your video with a clear benefit statement.
Add Subtitles: Not all recipients will turn on the volume.
Use High-Quality Visuals: Poor visuals reduce perceived value.
End With a CTA: Direct the viewer to your next step — website, demo, phone call.
Why Video Plus Print?
If you’re considering launching your first or next marketing campaign, trust Video Plus Print — a global leader in video in print manufacturing.
We have our own production facility, which means full quality control, better pricing, and faster turnaround times.
Our team has years of experience helping brands create custom video brochures, video mailers, video boxes, and more.
With worldwide service across the USA, UK, Europe, Canada, Australia, and Asia, your marketing campaign is always in expert hands.
Video Brochure Quick Question and Answers
1. Q: What makes video brochures more effective than traditional print marketing?
A:
Video brochures combine the power of sight, sound, and storytelling into one engaging format. While traditional print relies on static visuals and text, video brochures grab attention instantly with motion and audio. This multi-sensory approach improves message retention and encourages deeper emotional connections. When you’re trying to stand out in a crowded B2B space, a video brochure delivers a premium experience that feels personalized, memorable, and compelling—all while reinforcing your brand with every frame.
2. Q: How do businesses customize video brochures for different marketing campaigns?
A:
Customization is a major advantage of video brochures. Companies can choose from various screen sizes (typically 4.3″, 5″, or 7″), hard or soft covers, button functions, and even pocket inserts for additional materials. The video content itself can be tailored for each audience—think client-specific messaging, product tutorials, or corporate intros. Many businesses use them for trade shows, high-value prospecting, and executive presentations. It’s not just a brochure; it’s a branded experience with built-in storytelling.
3. Q: Are video brochures still relevant in the age of digital advertising?
A:
Absolutely. In fact, video brochures have become even more relevant as digital ad fatigue grows. Consumers and business decision-makers are bombarded with emails, pop-ups, and social media ads. Physical media now offers a refreshing alternative—especially when it contains dynamic video. A well-produced LCD video brochure delivered to a key prospect’s desk bypasses the clutter of the digital world and demands attention. It’s tangible, interactive, and delivers video marketing without the need for Wi-Fi or apps.
How do I know if video brochures are the right choice for my marketing campaign?
If you’re wondering whether these amazing products are the right fit for your business or campaign, consider this: Are you looking to create a lasting impression, capture attention instantly, and elevate your brand in a crowded marketplace? If the answer is yes, then video brochures are not just a good choice—they’re the smart choice. Traditional print materials often end up tossed aside or forgotten. Digital ads get skipped, blocked, or scrolled past in seconds. But video brochures? They command attention from the moment they’re opened. With an LCD screen that auto-plays your message, premium printed packaging, and full customization options, video brochures deliver a high-end, tactile experience that your audience won’t forget.
Whether you’re in B2B sales, real estate, tech, healthcare, finance, or launching a new product, the benefits of using LCD video brochures in B2B marketing campaigns are clear: higher engagement, better retention, improved brand perception, and stronger conversion rates. And with Video Plus Print’s wide range of video marketing products—from video mailers and video boxes to video books and video folders—you’re never limited in how you tell your story.
So, ask yourself this: Do you want to continue blending in with traditional media—or are you ready to stand out with an experience your audience will actually remember? Give Video Plus Print a call or send us an fill in this quick form for a quote.
