The Client:
CoStar / Apartments.com USA (NEW: Check out their 2017 campaign. Click here)
The Company:
Recently acquired by CoStar, Apartments.com is a U.S. based company that acts as an online platform through which people can scope out their ideal houses from a large range of properties.
The Challenge:
The game-changing shift in ownership called for a collaboration to develop a promotion strategy that would bring to people’s attention the improvement in service quality and information. Our aim was to craft an attention-grabbing marketing tool that would maximize Apartments.com’s potential clientele.
The Solution:
To get this revived brand at the top of its game, our team decided to deliver a marketing campaign like no other, one that is a class apart. We achieved this using our sleek and stylish, single-fold video mailer. With the turn of its hardbound cover, one’s attention is instantly captured by Apartment.com’s improved services and future plans via a series of videos playing on a 7” LCD screen. Each of these videos is controlled by buttons that allow users to view whichever they please. Overall, the digital content is managed through a set of volume and play/pause buttons. What’s more is that like our other products, this too is rechargeable, thus allowing for durability and portability.
The Success:
The success of the Video Brochure for Apartments.com was beyond expectations and ranged upto a 3 digit growth in traffic to the website, with hundreds of deals closed and hundreds more in final negotiations.
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