Volkswagen Video Brochure

Main features:

Bright LCD Screens with clear audio.

Control buttons play, pause, next, etc .

Many multi-sensory options available.

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Volkswagen Video Brochure

Case Study

The Client:

The Company:
Volkswagen Group sells passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques; motorcycles under the Ducati brand; and commercial vehicles under the marques MAN, Scania, Neoplan and Volkswagen Commercial Vehicles. It is divided into two primary divisions, the Automotive Division and the Financial Services Division, and has approximately 340 subsidiary companies.

The Challenge:
This project will always be Video Plus Print’s favourite one, because this was the first job that sparked the birth of Video Plus Print. Rox Asia, the consultant for Volkswagen was given the task to come up with an innovative way to demonstrate Volkswagen’s new park assist technology, back in 2009. Chris Rommel of Rox Asia reached out Vijay Mahbubani at the end of October 2009, to help create and manufacture a concept that fused a video technology in a printed card.

The Solution:
Together they created a 2.4 inch LCD video brochure that set the standard for the rest of the industry. Video Plus Print and Rox Asia were the first ones to jointly commercialise this concept in Europe. Each video brochure was packaged together with the Spiegel magazine, a well-known German magazine and was specially delivered to the VIP clients of Volkswagen in all German speaking markets.

The Success:
In this Volkswagen video case study we successfully delivered 1000 video brochures to Volkswagen in time for their Christmas marketing campaign. The video brochures created a huge buzz in the market for its innovative and creative features and Volkswagen reported that the Christmas promotional campaign was a historical success.

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