The Client:
BPN
The Company:
BPN is a full-service media agency, part of the IPG Mediabrands global network. Our mission is to help clients realize their growth agenda through progressive, data-led content and audience activation. BPN currently has 36 offices in 28 countries, partners with more than 200 clients worldwide and manages over $1 billion in annual billings
The Challenge:
“IPG Media Brands” were looking to impress their clients and use a tool that would help them secure major advertising accounts that they were pitching for. They needed to make sure that all aspects of the pitch were covered in their presentation to ensure they could bag the business.
The Solution:
They reached out to Video Plus Print because they heard about our proprietary multiple page sensor technology video book. They wanted to create the same dimension as what we created for YouTube but chose instead to go for a classic book opening style, instead of the cross-pack. We created another amazingly interactive video book with a 4.3” LCD screen that played a new video each time a page was turned.
The Success:
Their clients were so impressed by their Radical Common Sense idea that BPN had used in their pitch, with the help of Video Plus Print’s Multiple Page Sensor technology, it landed them US$67 million worth of global accounts, which worked out to be ROI of 6,700%. Knowing that Video Plus Print has been consistently providing great value for money for all its global clients, it has been the greatest reward that VPP Team could ever ask for.
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