The Client:
YouTube
The Company:
YouTube is an American video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion.[4] YouTube now operates as one of Google’s subsidiaries. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos,
The Challenge:
YouTube wanted their user video channels to get special coverage for the many features it was offering through these special subscriber based channels which include monetizing of original content. They wanted to cover the salient features via a few good videos that were easy to understand and implement.
The Solution:
VPP’s proprietary and worlds first multiple page sensor technology was used in this marketing campaign which utilized a 5” LCD screen. This highly effective solution was perfect to showcase the YouTube brand. This never seen before video cross-pack comprised of four opening pages and each time a new page was opened a new video would begin playing instantly.
The Success:
It has been a few years since we did this YouTube brochure video book project and until today, this amazing Video Plus Print innovation is mind blowing in its effect on viewers. A few months later Microsoft also used this multiple page sensor technology to help market their latest Nokia Lumina mobile phones!
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