Why Video-In-Print Will Transform Your Marketing (And Why You Can’t Afford to Ignore It)

Introduction: The Marketing Gap You Can’t Overlook

Let’s be honest—traditional marketing is losing its edge. Emails go unopened, flyers get tossed, and even digital ads are drowned out in endless noise. Businesses are spending more money than ever but getting less engagement in return.

Here’s the reality: if you want your message to stick, you need more than just another piece of print or another digital campaign. You need something bold, disruptive, and unforgettable.

That’s where Video-In-Print products change the game. Imagine handing a prospect a brochure that doesn’t just talk about your product—it shows it in action. Picture a mailer that doesn’t sit unopened but instead surprises the recipient with a personal video message. Think about the power of a business card that plays your story in 30 seconds flat.

This isn’t a gimmick. It’s the evolution of marketing. And if your competitors adopt it before you, they’ll capture the attention (and the budgets) of the very clients you’re chasing.

Key Takeaways

  • Video-In-Print is the future of marketing. Traditional print no longer captures attention, but Video Brochures, Mailers, Folders, Boxes, Packaging, Books, and Business Cards make your brand unforgettable.

  • Engagement skyrockets with video. Customers remember up to 80% of what they see and hear together, compared to under 30% of what they read.

  • Every product has a powerful use case.

    • Video Brochures – perfect for product launches, presentations, and real estate.

    • Video Mailers – transform direct mail into a campaign that gets opened and shared.

    • Video Folders – make investor pitches and sales meetings impossible to forget.

    • Video Boxes & Packaging – create luxury unboxing moments for VIPs and influencers.

    • Video Books & Booklets – elevate storytelling in invitations, reports, and training.

    • Video Business Cards – reinvent networking with a personal video message.

  • These tools close the gap between digital and physical marketing. They combine the trust of print with the impact of video for maximum ROI.

  • Global brands are already using them. Companies across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia are leaving competitors behind by adopting Video-In-Print now.

  • If you don’t act, your competitors will. The companies that embrace Video-In-Print today will own customer attention tomorrow.

Video Brochures: Marketing That Demands Attention

A printed brochure on its own can’t compete with digital storytelling. But when you add video, it transforms into an unstoppable tool.

Video Brochures are attention magnets. Open the cover, and a high-resolution screen starts playing your story instantly. Customers don’t just read your message—they experience it.

Why it will change your marketing:

  • Prospects remember your brand long after a meeting.

  • You simplify complex ideas with clear video demos.

  • You immediately stand out at trade shows, conferences, and product launches.

If you hand a prospect a regular brochure and your competitor hands them a Video Brochure, who do you think they’ll remember?

Video Mailers: Direct Mail With Impact You Can Measure

Most direct mail never gets past the receptionist. Video Mailers don’t just get opened—they get shared. Imagine your client opening an envelope and being greeted by a personalized video message. It’s impossible to ignore.

Why it will change your marketing:

  • Dramatically higher open and response rates.

  • Perfect for luxury sales, B2B outreach, and product launches.

  • Creates a surprise factor that traditional mail could never achieve.

Your competitors are still sending paper postcards. You’ll be delivering a marketing moment they’ll never forget.

Video Folders: Turn Every Meeting Into a Deal-Closer

Meetings can be won or lost in the first impression. Handing over a Video Folder ensures you set the tone immediately. It combines sleek printed folders for your documents with an embedded video message.

Why it will change your marketing:

  • Investors, clients, or partners see your pitch the way you want it presented.

  • Perfect for high-stakes meetings where persuasion matters.

  • Creates a professional impression that positions you as the industry leader.

Your presentation materials shouldn’t just inform—they should impress. Video Folders make sure you leave the room remembered.

Video Mailers for direct marketing campaigns

Video Boxes & Packaging: The Luxury of Experience

The unboxing moment has become one of the most powerful tools in marketing. People record it, share it, and talk about it. Video Boxes take that experience to a level that competitors can’t match.

Why it will change your marketing:

  • Every product launch feels like a luxury reveal.

  • VIP gifting becomes a shareable event.

  • Influencers and partners can’t help but promote your brand when they open it.

Don’t just ship a product—ship an experience. Video Packaging transforms delivery into a marketing strategy in itself.

Video Books & Booklets: Storytelling Reinvented

  • Brands that tell great stories win. But telling a story on paper alone doesn’t compare to combining words, visuals, and motion. Video Books and Booklets give you the best of all worlds.

    Why it will change your marketing:

    • Corporate invitations that no one dares ignore.

    • Annual reports that people actually want to flip through.

    • Educational and training materials that stick in memory.

    Instead of another forgettable booklet, you’re handing someone a brand story they’ll remember for years.

Video Business Cards: Your Introduction, Reinvented

Business cards are supposed to open doors. But let’s be honest—they rarely do. Most get tossed within 24 hours. That’s why Video Business Cards are so revolutionary.

Why it will change your marketing:

  • A 30-second video pitch instantly sets you apart from every other professional in the room.

  • You can update the content anytime, making them endlessly reusable.

  • They deliver a first impression that feels like the future of networking.

The next time you hand out a card, ask yourself—do you want to blend in, or do you want to be unforgettable?

Conclusion: The Future Belongs to the Bold

Every product we’ve outlined—Video Brochures, Video Mailers, Video Folders, Video Boxes, Video Packaging, Video Books, Video Booklets, and Video Business Cards—has one thing in common: they don’t just communicate your message, they command attention.

Marketing is about being remembered. And if you keep doing what everyone else is doing, you’ll keep fighting for scraps. But with Video-In-Print, you take control of the narrative, the experience, and the impression you leave.

Video Plus Print provides these tools at factory-direct pricing, with global logistics support across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia. We help businesses not just market—but dominate.

The only question left is this: will you keep blending in, or will you choose to stand out?

Why Video Brochures Outperform Traditional Tools

Compared to standard brochures, video marketing for healthcare industry campaigns stand out because they:

  • Deliver information patients can replay anytime.

  • Simplify complex topics into digestible formats.

  • Add a human touch with voice and emotion.

  • Increase patient compliance with medical instructions.

  • Strengthen branding for hospitals and pharmaceutical companies.

When paired with other interactive formats like Video Packaging, Video Books, and Video Business Cards, healthcare providers can expand their message across multiple touchpoints.

Frequently Asked Questions About Video-In-Print Products

1. What is a Video Brochure and how does it work?

A Video Brochure is a printed booklet with an embedded LCD screen. When opened, it automatically plays a video message. It combines the tactile impact of traditional print with the storytelling power of video. Content is loaded onto the brochure and can be updated via USB. This makes it ideal for product launches, real estate showings, corporate presentations, and medical demonstrations.


2. Why are Video Mailers more effective than traditional direct mail?

Traditional direct mail often gets overlooked. A Video Mailer, however, surprises the recipient with a dynamic video as soon as they open it. Businesses report significantly higher open rates, engagement, and conversions compared to paper mail. Whether used for luxury products, B2B outreach, or event invitations, Video Mailers transform the mailbox into a stage for your brand message.


3. How long does the battery last in Video-In-Print products?

Battery life varies depending on the product and screen size. Most Video Brochures, Boxes, and Mailers can play for 1.5–3 hours on a single charge. Since videos are usually only a few minutes long, this means hundreds of plays before a recharge is needed. Batteries are fully rechargeable, making the products reusable across campaigns.


4. Can I update the video content after production?

Yes. ALL Video-In-Print products include a USB port, allowing you to change or update the video content anytime. This means you can reuse the same brochure, mailer, or business card for multiple campaigns, presentations, or events. It’s a cost-effective way to maximize ROI.


5. Are Video-In-Print products eco-friendly?

Yes. While they contain electronic components, many parts of Video-In-Print products are recyclable. Additionally, because they are reusable and have a longer lifespan than traditional print materials, businesses often produce fewer marketing pieces overall—reducing waste. Sustainable production options are also available on request.


6. What industries benefit the most from Video-In-Print?

Video-In-Print is versatile and effective across many industries. Common applications include:

  • Real Estate – property tours and luxury home marketing.

  • Healthcare – simplifying complex treatments or services.

  • Luxury Retail – enhancing VIP gifting and product launches.

  • Automotive – showcasing vehicles with dynamic video demonstrations.

  • Finance and B2B – making investor pitches and corporate communications memorable.

Any business that needs to make a strong, lasting impression can benefit from these tools.


7. What customization options are available?

Every product can be fully customized with your branding, including logos, finishes, embossing, foil stamping, inserts, and tailored video content. For Video Boxes and Packaging, the interior can also be customized to hold multiple items, promotional gifts, or products. This level of personalization ensures your message feels unique and premium.


8. Are Video Mailers and Video Boxes expensive to ship?

Shipping costs depend on the size, weight, and destination, but most businesses find the ROI justifies the investment. Unlike flat mailers that often go unnoticed, Video Mailers and Boxes deliver impact, often leading to immediate responses or sales. For high-value clients, the shipping cost is negligible compared to the results.


9. How long can videos be in these products?

Video length depends on storage size. Most Video Brochures, Mailers, and Business Cards support videos ranging from 30 seconds to 15 minutes. For business cards, shorter clips (30–90 seconds) are ideal, while brochures and boxes can accommodate longer stories, demos, or product walk-throughs.


10. What’s the minimum order quantity for Video-In-Print products?

Video Plus Print offers minimum orders starting at 100 units across most product lines. This makes them accessible for both small campaigns and large-scale global launches.


11. Are Video Business Cards practical for networking?

Absolutely. Standard business cards often get discarded, but Video Business Cards make an unforgettable impression. They play a short video introduction or pitch, giving you a unique edge at networking events, conferences, or client meetings. Videos can be updated, making them versatile for multiple campaigns.


12. How do Video Books and Booklets differ from Video Brochures?

While Video Brochures are compact and designed for short, impactful presentations, Video Books and Booklets offer space for extended storytelling. They feature multiple pages combined with video, making them ideal for corporate reports, invitations, training manuals, and educational materials.


13. Are these products durable?

Yes. Video-In-Print products are designed to last. They are made from high-quality materials and built to handle repeated use. Rechargeable batteries and robust construction ensure that your investment keeps delivering results across campaigns.


14. Can Video-In-Print products be localized for global markets?

Yes. Videos can be produced in multiple languages and loaded onto different sets of brochures or mailers depending on the target region. Video Plus Print also manages global logistics, delivering across the USA, UK, Europe, Canada, Australasia, the Middle East, and Asia.


15. How fast is the production turnaround?

Timelines depend on customization and order size. Standard production runs can often be completed in a few weeks, while larger or more specialized projects may take longer. Video Plus Print works with clients to meet deadlines, especially for time-sensitive campaigns.


16. What is the ROI of Video-In-Print compared to traditional marketing?

Clients consistently report higher engagement, stronger recall, and faster sales cycles when using Video-In-Print products. While the upfront cost may be higher than a paper brochure or mailer, the return in terms of customer response, conversions, and brand loyalty is far greater.


17. Can these products integrate with digital campaigns?

Yes. QR codes, NFC tags, or printed links can be added to Video-In-Print products, directing users to websites, landing pages, or social campaigns. This creates a seamless bridge between offline and online marketing.


18. Why choose Video Plus Print for Video-In-Print solutions?

Video Plus Print has been a global leader in Video-In-Print since 2009. With factory-direct pricing, expert manufacturing, and global logistics, we deliver premium products to clients across multiple industries and regions. We don’t just sell video brochures and boxes—we deliver marketing solutions that transform engagement.

Author picture

Scott Manduck brings over 30 years of printing and marketing expertise to Video Plus Print, where he’s co-led the company since 2010 alongside partner Vijay Mahbubani. With a robust marketing background, Scott has driven innovative campaigns for global giants like Google, Disney, Microsoft, CIBC, Toyota Canada, and Ford Canada. His leadership has positioned Video Plus Print as a pioneer in video mailers, custom video brochures, and video presentation boxes since its founding in 2009. Scott’s knack for cutting-edge ideas—such as interactive video brochures—helps clients capitalize on market trends, delivering standout results. His 30+ years of experience empower businesses to elevate their marketing with tools like video mailers. Connect with Scott at videoplusprint.com/contact-us to spark your next campaign.