Why Smart Businesses Use Video Brochures to Increase Direct Mail ROI by 90%
What Are Typical Direct Mail Response Rates? Direct mail remains one of the more effective marketing channels, consistently outperforming email, mobile, and social media in engagement and response. Typical average direct mail response rates fall in the 2%–5% range for prospect mailing, and can reach 9% when targeting existing customers or highly qualified lists. These […]