Creating a video brochure is a seamless blend of artistry, technology, and marketing strategy. In this guide, you’ll discover how video brochures are made, what goes into video brochure production, and even how to make a video brochure for business that’s perfectly tailored to your brand goals.
Key Takeaways
Video brochures combine print and digital technology for unforgettable storytelling.
Video brochure production includes design, printing, electronic assembly, and testing.
Materials and components are chosen for quality, durability, and interactivity.
Customization options allow every brand to create a unique, premium experience.
Reusable and rechargeable, they can be updated for multiple campaigns.
Businesses of all types—real estate, automotive, healthcare, tech, and finance—use video brochures to engage clients.
Production time averages 3–4 weeks with a minimum order of 50–100 units.
Eco-friendly options include recyclable and reprogrammable components.
Screen sizes range from 2.4” to 10” with various memory and finish options.
Video Plus Print delivers global production with consistent quality since 2009.
The Rise of Video Brochures in Modern Marketing
Video brochures merge high-quality print with motion and sound, creating a tangible yet digital experience. When the recipient opens the brochure, the embedded screen automatically plays a video. That combination of tactile and visual engagement has made them a global favourite for marketing, product launches, and corporate presentations globally.
Step-by-Step: How Video Brochures Are Made
Step 1: Concept & Design
Every project starts with a purpose. Showcasing a new product, launching a campaign, or presenting to high-value clients. Designers plan layout, buttons, and video placement to ensure seamless interaction.
Step 2: Material Selection
Most video brochures use rigid card stock with matte or gloss lamination, printed branding, and magnetic closures. These materials create durability and elegance.
Step 3: Printing and Finishing
After design approval, artwork is printed in high resolution with finishing touches such as embossing, foil stamping, or spot UV for a luxurious feel.
Step 4: Screen Integration
Technicians insert the LCD screen, battery, and speakers into pre-cut sections of the foam trays. Wiring is tested and secured for flawless performance with our in-house engineers.
Step 5: Programming the Video
Your video is uploaded into the internal memory. Most support MP4, AVI, and MOV formats. Playback can start automatically or via custom buttons.
Step 6: Quality Control
Each brochure is tested for top playback quality, charging, and printing accuracy before packaging.
Step 7: Packaging & Delivery
Each Brochure is wrapped and boxed in bulk for worldwide shipping, often arriving within 3–4 weeks of final proof approval.
Why Businesses Choose Video Brochures
5x higher engagement than traditional print
95% message retention rate
70% higher share rate among recipients
They’re a bridge between digital impact and physical connection—ideal for events, pitches, and client gifts.
Customization Options
Choose your screen size (2.4”–10”), memory capacity, printing finish, and layout. Add buttons, USB ports, or special packaging for a truly personalized touch.
Environmental Considerations
Video brochures can be recycled by separating the electronic components and reprocessing the paperboard. Reprogrammable versions extend lifespan and reduce waste.
How to make a video brochure for business?
A: Making a video brochure for your business involves understanding your goals and audience, then following ten essential steps below:
Define your purpose: Identify whether it’s for product launches, sales pitches, or customer education.
Plan your content: Choose short, high-impact video messaging that aligns with your objectives.
Select your format: Decide the size, orientation, and page style—booklet, trifold, or presentation layout.
Design your visuals: Use brand colors, logos, and layout that integrate smoothly with the video area.
Pick your screen size: Standard options include 2.4″, 3″, 4″, ,4.3”, 5”, 7”, and 10” displays depending on how immersive you want it to be.
Prepare your video: Use compatible formats (MP4, AVI, MOV) and keep runtime between 30 seconds and 3 minutes.
Choose the finish: Add matte, gloss, or soft-touch lamination and printing effects like foil or embossing.
Upload and test: Upload your video through the supplied USB cable, check playback, and adjust brightness or sound.
Package professionally: Add inserts, documents, or business cards to enhance the experience.
Distribute strategically: Use them at trade shows, sales meetings, or as direct mail pieces to decision-makers.
Video Brochures for Different Types of Business
Real Estate: Showcase property listings, virtual tours, and client testimonials.
Automotive: Display new model launches, dealership promotions, and service walk-throughs.
Healthcare: Educate patients or introduce new medical equipment.
Finance: Present investment opportunities or corporate updates.
Technology: Demonstrate software, hardware, or innovation solutions in motion.
Retail & Luxury Brands: Enhance product launches and influencer kits with immersive storytelling.
Education: Provide course introductions, alumni outreach, or donor presentations.
Hospitality: Promote resort experiences, travel packages, and events.
Nonprofits: Share impactful stories for fundraising and donor engagement.
Corporate Training: Deliver onboarding videos and internal communications effectively.
Conclusion:
Now that you know how video brochures are made and how to make a video brochure for business, it’s easy to see why they’re such powerful marketing tools. Each brochure is a fusion of precision engineering and creative design — a tangible product that delivers digital impact. Whether for presentations, events, or direct mail campaigns, video brochures let your message play louder, longer, and with measurable results.
Ready to create your own?
Contact Video Plus Print today to start your next video brochure production and elevate how your business tells its story.
FAQs About Video Brochure Production
Q: What materials are used to make a video brochure?
A: High-grade card stock with printed covers, lamination, magnetic closures, A Grade – LCD screens, rechargeable batteries, and integrated speakers.
Q: How long does it take to produce a custom video brochure?
A: Production generally takes 3–4 weeks after proof approval, depending on complexity and order size.
Q: Can I upload my own video into the brochure?
A: Yes. Videos can be uploaded or replaced anytime using a USB connection.
Q: What types of video formats are supported?
A: Most models support MP4, AVI, and MOV formats for seamless playback.
Q: How are video brochures charged?
A: Each includes a rechargeable lithium-ion battery with a USB charging port.
Q: Can video brochures be recycled or reused?
A: Yes. Components can be separated for recycling, and content can be reprogrammed.
Q: What is the minimum order quantity for production?
A: Minimum orders usually begin at 50–100 units depending on specifications.
Q: Are video brochures available in different sizes?
A: Absolutely. Common sizes include A5, A4, and custom dimensions with screen options from 2.4” to 10”.
Q: How long do the batteries last?
A: Fully charged batteries typically provide 90–120 minutes of continuous playback.
Q: Can I see a sample before production?
A: Yes. Pre-production samples are available to ensure design and performance meet expectations.
