TL;DR
Video Mailers cost approximately $20 to $85 per unit for many orders of 100 units or more, depending on screen size, brochure dimensions, memory, battery capacity, printing, finishing, packaging, quantity, and delivery location.
Smaller, straightforward Video Mailers generally fall toward the lower end of the range, while larger screens, premium finishes, custom packaging, additional memory, and more complex configurations increase the price. For businesses comparing Video Mailers Cost, the most important number is often not simply cost per unit, but cost per qualified prospect, meeting, opportunity, or new customer.
Direct Answer
How Much Do Video Mailers Cost in 2026? Complete Pricing Guide explains what businesses should realistically budget for a custom Video Mailer campaign and why two Video Mailers that look similar online can have very different prices.
For many Video Plus Print projects at quantities of 100 or more, Video Mailers Cost approximately $20 to $85 per unit, depending on specifications. Video Plus Print also has no minimum order quantity, so businesses can request a prototype, small targeted campaign, or larger production run.
The final price is determined by what you actually need.
A simple Video Mailer with a smaller LCD screen and standard printing will cost considerably less than a large premium mailer with an HD IPS screen, additional memory, several video buttons, soft-touch lamination, Spot UV, custom packaging, and international delivery.
That is why Video Mailer pricing should always be based on the complete specification rather than screen size alone.
What Is Video Direct Mail?
A Video Mailer is a physical direct mail piece containing an LCD video screen, speaker, rechargeable battery, internal memory, printed branding, and video playback controls.
Depending on the design, the video can begin playing automatically when the recipient opens the mailer.
No Wi-Fi is required.
No app is required.
The video is stored directly inside the product.
Video Mailers are commonly used for:
- B2B sales campaigns
- Account-based marketing
- Product launches
- Executive outreach
- Customer acquisition
- Investor communications
- Healthcare marketing
- Real estate presentations
- Automotive marketing
- Financial services
- Fundraising
- Trade show follow-up
- VIP invitations
- Corporate gifting
Because the product combines direct mail, print, video, and sound, its pricing is naturally different from a standard printed brochure or postcard.
How Much Do Video Mailers Cost in 2026?
For general budgeting purposes, businesses should expect many custom Video Mailer projects at quantities of 100 or more to fall within approximately:
$20 to $85 Per Video Mailer
That is intentionally a broad range.
Video Mailers are custom manufactured.
There is no single standard configuration.
A company ordering a compact Video Mailer with a smaller screen may be much closer to the lower end.
A company ordering a large premium piece with custom finishing and extensive packaging may be closer to the upper end.
General Video Mailer Pricing Guide
| Video Mailer Configuration | Typical Planning Range |
|---|---|
| Compact / Basic Video Mailer | $20 to $35 |
| Standard Corporate Video Mailer | $25 to $45 |
| Premium Video Mailer | $35 to $60 |
| Large / High-End Video Mailer | $50 to $85+ |
These ranges are for planning purposes only.
Final pricing depends on the exact specifications, quantity, destination, and current production and shipping costs.
What Affects Video Mailers Cost?
Several factors determine the final price.
The biggest ones are:
- Screen size
- Quantity
- Product dimensions
- Memory
- Battery capacity
- Printing
- Finishing
- Button configuration
- Packaging
- Shipping destination
Let’s look at each one.
Does Screen Size Affect Video Mailer Cost?
Yes.
Screen size is one of the largest factors affecting Video Mailer pricing.
Common Video Plus Print screen sizes include:
- 2.4″
- 2.8″
- 3″
- 4″
- 4.3″
- 5″
- 7″
- 10″
For many business applications, 4.3-inch, 5-inch, and 7-inch screens provide a strong balance between presentation size and cost.
Larger displays require more expensive electronics and can also increase the physical dimensions of the mailer.
That can affect packaging and delivery costs as well.
4.3-Inch Video Mailer Pricing
A 4.3-inch screen is one of the most practical choices for businesses that want to keep their campaign affordable without sacrificing the video experience.
It works well for:
- Sales introductions
- Direct mail campaigns
- Invitations
- Product presentations
- B2B prospecting
- Customer follow-up
A 4.3-inch screen can keep the overall mailer relatively compact, which can also help control packaging and shipping costs.
5-Inch Video Mailer Pricing
The 5-inch Video Mailer offers a slightly larger viewing area while still keeping the product manageable for mailing.
It works particularly well for:
- Corporate presentations
- Healthcare
- Financial services
- Software demonstrations
- Manufacturing
- Real estate
- Account-based marketing
For many businesses, a 5-inch display offers an excellent middle ground between price and visual impact.
7-Inch Video Mailer Pricing
A 7-inch screen creates a noticeably more premium presentation.
It can be a strong choice when the video itself is a major part of the experience.
Common applications include:
- Luxury marketing
- Major product launches
- Executive outreach
- Investor communications
- High-value B2B sales
- Real estate developments
- Automotive launches
A 7-inch screen generally costs more than a 4.3-inch or 5-inch option, but it can create a much more dramatic presentation.
Does Quantity Affect Video Mailer Pricing?
Yes.
Quantity has a major effect on Video Mailers Cost.
Like most custom manufactured products, the per-unit cost generally decreases as quantity increases.
Why?
Because several production costs are spread across the entire run.
Those can include:
- Printing setup
- Die cutting
- Electronics setup
- Programming
- Assembly
- Quality control
- Packaging
- Freight
Producing 500 identical Video Mailers is more efficient per unit than producing 25.
That does not mean smaller campaigns are a bad idea.
For high-value prospects, a small campaign can make excellent business sense.
Can I Order Fewer Than 100 Video Mailers?
Yes.
Video Plus Print has no minimum order quantity.
Businesses can order:
- A single prototype
- Small test quantities
- 25 targeted pieces
- 50-piece campaigns
- 100 units
- 500 units
- Thousands of units
The important thing to understand is that lower quantities generally have a higher per-unit cost.
If you are testing a concept or targeting only a small number of valuable accounts, that may be completely acceptable.
Why Is 100 Units a Common Pricing Benchmark?
We often discuss Video Mailer pricing at 100 units because it provides a useful benchmark.
At that quantity, manufacturing efficiencies begin to improve and businesses can start seeing more attractive unit pricing.
It is also a realistic campaign size for many B2B organizations.
A sales team may not need to reach 10,000 prospects.
They may have 100 accounts they genuinely want.
That is exactly where Video Mailers can become interesting.
Does Video Mailer Size Affect the Price?
Absolutely.
The physical size of the Video Mailer matters in addition to screen size.
A larger printed piece requires:
- More paperboard
- More printing
- Larger laminating areas
- Larger packaging
- More shipping volume
This becomes particularly important when the finished product is being delivered internationally or in bulk.
A slightly larger mailer may not seem dramatically different when you are holding one piece.
Multiply that difference by 500 or 1,000 units and shipping volume can change considerably.
Does Memory Affect Video Mailer Pricing?
Yes, although memory is usually not the largest cost factor.
Video Plus Print offers different internal memory capacities depending on the project.
The amount of memory you need depends on:
- Number of videos
- Video length
- Video resolution
- File compression
- Audio
- Overall content requirements
A simple two-minute video requires much less storage than a Video Mailer containing several long presentations.
There is usually no reason to pay for significantly more memory than the campaign needs. We help you choose this once we are quoting the project for you.
Does Video Length Affect the Price?
Indirectly.
Video length itself does not normally change the physical production price.
But longer videos can require more memory.
They can also affect battery use.
If your presentation is particularly long or contains multiple videos, the product may need a different memory or battery specification.
For most marketing applications, a focused video is usually better anyway.
You do not need to turn the Video Mailer into a one-hour documentary.
Do Multiple Video Buttons Increase the Cost?
They can.
A basic Video Mailer might simply begin playing when opened.
Another campaign might include buttons for:
- Play / Pause
- Volume Up
- Volume Down
- Previous
- Next
- Video 1
- Video 2
- Video 3
Businesses can also give video buttons custom names.
For example:
Our Story
Product Demo
Customer Success
Next Steps
Additional button configurations can affect the electronics, programming, artwork, and manufacturing setup.
The increase is often relatively small compared with the value of giving the recipient better control over the presentation.
Does Auto-Play Cost More?
Video Plus Print Video Mailers can use a magnetic sensor that starts the video automatically when the recipient opens the piece.
This creates one of the strongest moments in the entire experience.
Open.
Video starts.
No instructions required.
Whether auto-play changes pricing depends on the exact configuration, but it is a common feature in custom Video Mailer projects.
How Much Does Custom Printing Add to Video Mailer Cost?
Custom printing is already a fundamental part of most Video Mailers.
The product should look like your brand.
That means your company can control:
- Exterior design
- Interior design
- Messaging
- Calls to action
- Button graphics
- Screen framing
- Product information
- Contact details
More elaborate printing and finishing will influence pricing.
But basic custom printing should not be treated like an optional afterthought.
The print and the video should work together.
Do Premium Finishes Increase Video Mailer Pricing?
Yes.
Video Plus Print can manufacture products with finishing options such as:
- Matte lamination
- Gloss lamination
- Soft-touch lamination
- Anti-scratch finishes
- Spot UV
- Foil stamping
- Embossing
- Debossing
These finishes can dramatically change how a Video Mailer feels.
A financial institution may prefer a clean matte finish.
A luxury company might use soft touch with foil.
A technology company may use Spot UV over selected graphics.
Premium finishing usually adds some cost, but it can also significantly increase perceived value.
Is Video Preloading Included?
Video Plus Print can preload the customer’s approved video content before the products ship.
This means the Video Mailers can arrive ready to use.
You do not have to manually connect 100 or 1,000 Video Mailers to a computer and upload the video yourself.
Video preloading is an important part of making large campaigns practical.
Can I Change the Videos Myself Later?
Yes.
Most Video Plus Print Video Mailers are reprogrammable.
Connect the compatible Video Mailer to a computer using USB, access the internal storage, replace the video files, safely eject the device, and test it.
This can improve the long-term value of the product.
A Video Mailer used for an initial campaign can potentially be reused for:
- Sales meetings
- Trade shows
- Customer presentations
- Training
- New campaigns
- Product updates
Reusability should be considered when evaluating the true cost of the product.
Does Shipping Affect Video Mailer Pricing?
Yes.
Shipping can be an important part of the final project cost.
Factors include:
- Quantity
- Weight
- Carton dimensions
- Individual packaging
- Destination
- Delivery speed
- Product dimensions
Video Plus Print serves customers throughout the United States, Canada, Europe, the United Kingdom, Australasia, the Middle East, Asia, and other international markets.
Door-to-door DDP delivery can also be arranged for many projects, helping businesses better understand their complete landed cost. This means all taxes, duties are included in our pricing. NO SURPRISES. Full transparent on costs up front.
What Is DDP Delivery?
DDP means Delivered Duty Paid.
With a DDP shipment, the quoted delivery arrangement can include transportation, applicable duties, taxes, and related import costs so the customer has a clearer understanding of the delivered project cost.
This can be particularly helpful for businesses buying directly from an overseas manufacturing facility.
Instead of receiving an attractive unit price and then discovering additional shipping and import costs later, businesses can compare the complete delivered price.
Are There Hidden Setup Charges?
When Video Plus Print gives you a price. This is the exact price with no hidden fee’s PERIOD.
This is exactly why businesses should request complete specifications when comparing Video Mailer suppliers.
A very low advertised unit price may not tell the whole story. Many other companies are not using the same type of electronics and hide this from you. Its a easy way to lower the costs without you knowing.
Ask whether pricing includes:
- Printing
- Electronics
- Video screen
- Battery
- Speaker
- Memory
- Buttons
- Video preloading
- Packaging
- Shipping
- Duties
- Taxes
- Setup
Compare the total delivered project.
Not one isolated number.
Why Factory-Direct Pricing Matters
Another factor affecting Video Mailers Cost is who you are buying from.
Video Plus Print are the only direct manufacture of these products in North America.
All other suppliers purchase Video Mailers from another manufacturer and resell them.
Video Plus Print is a direct manufacturer of video-in-print products.
Factory-direct manufacturing can provide more control over:
- Electronics
- Screen specifications
- Printing
- Finishing
- Quality control
- Custom engineering
- Production quantities
- Delivery
- Pricing
This becomes increasingly important as campaigns become more customized.
What Does a Video Mailer Price Include?
A typical custom project can include:
- Printed Video Mailer
- LCD video screen
- Integrated large speaker
- Internal flash memory
- Rechargeable lithium battery
- USB-C charging / upload connection
- Video playback programming
- Custom button configuration
- Video preloading
- Printing
- Assembly
- Quality control
- Packaging
Exact inclusions depend on the quotation.
That is why businesses should compare specifications line by line.
Video Mailer Cost vs Traditional Direct Mail
A Video Mailer will cost more than a postcard.
That should not be surprising.
But the two products may serve completely different purposes.
A postcard might be sent to 50,000 households.
A Video Mailer may be sent to 100-1,000 senior decision-makers.
The more useful question is not:
Which piece costs less?
It is:
What is the campaign trying to achieve?
For mass awareness, standard direct mail may be ideal.
For a small number of high-value accounts, a premium Video Mailer can make much more sense.
How Should Businesses Measure Video Mailer Value?
Instead of looking only at cost per unit, track:
- Cost per qualified lead
- Cost per response
- Cost per meeting
- Cost per sales opportunity
- Cost per customer
- Revenue generated
- Average order value
- Customer lifetime value
Imagine a campaign costs $5,000.
If it generates several qualified sales meetings and one of those turns into a $100,000 customer, looking only at the $50 cost of an individual mailer misses the point.
This is why Video Mailers Cost should always be evaluated against customer value.
Are Video Mailers Worth the Investment for B2B Marketing?
They can be particularly well suited to B2B because B2B companies often know which accounts they want.
A business may have:
- 50 target companies
- 100 senior decision-makers
- 200 high-value prospects
A Video Mailer lets the company put more marketing investment behind the accounts that matter most.
The campaign can then be coordinated with:
- LinkedIn outreach
- Phone calls
- Account-based advertising
- Sales follow-up
- CRM tracking
The Video Mailer becomes one highly visible touchpoint in the broader sales strategy.
How Can You Reduce Video Mailer Cost?
There are several practical ways.
Choose the Right Screen Size
Do not automatically select the biggest screen.
A 4.3-inch or 5-inch display may be more than enough.
Keep the Product Dimensions Efficient
Smaller dimensions can reduce material and shipping costs.
Order More Units
Larger production quantities usually reduce per-unit pricing.
Use the Right Memory
Do not pay for storage capacity you do not need.
Simplify the Button Configuration
If one video is enough, you may not need multiple chapter buttons.
Use Premium Finishes Selectively
Foil, embossing, and Spot UV can look excellent, but they are not necessary for every campaign.
Request Complete Delivered Pricing
Make sure you understand shipping and import costs before placing the order.
Should You Choose the Cheapest Video Mailer?
Not necessarily.
A Video Mailer contains electronics.
Quality matters.
Ask about:
- Screen quality
- Electronics
- Battery
- Printing
- Assembly
- Warranty
- Testing
- Technical support
Video Plus Print uses brand-new Grade A electronics and provides a one-year manufacturing warranty.
Saving a few dollars per unit is not helpful if the product arrives with inconsistent screens, poor printing, weak batteries, or unreliable playback.
The goal is value.
Not simply the lowest possible number.
What Should You Send a Video Mailer Supplier for a Quote?
The more information you provide, the more accurate your quote will be.
Include:
- Quantity
- Preferred screen size
- Finished mailer dimensions
- Number of videos
- Approximate video length
- Number of buttons
- Memory requirements
- Preferred finish
- Delivery location
- Required delivery date
If you are unsure about some of these details, Video Plus Print can help identify the appropriate product specification based on how the mailer will be used.
Why Video Plus Print for Video Mailers?
Video Plus Print has manufactured video-in-print products since 2009.
The company manufactures:
- Video Mailers
- Video Brochures
- Video Boxes
- Video Presentation Boxes
- Video Folders
- Video Packaging
- Video Books
- Video Business Cards
- Video Cards
Customers can customize the screen size, printed design, dimensions, memory, video controls, finishing, and packaging.
Video Plus Print also provides:
- Factory-direct pricing
- Video preloading
- Grade A electronics
- Custom manufacturing
- Global delivery
- One-year manufacturing warranty
- No minimum order quantity
This means a business can start with a prototype or small targeted campaign and scale into larger production when needed.
Is There a Minimum Order for Video Mailers?
No.
Video Plus Print has no minimum order quantity.
That is useful for companies that want to:
- Build a prototype
- Test a campaign
- Create an executive presentation
- Target a handful of major accounts
- Produce a small VIP project
- Review the product internally before larger production
Higher quantities generally provide better per-unit pricing, but businesses do not have to commit to a large production run just to get started.
Final Thoughts on Video Mailers Cost in 2026
Video Mailers are not a commodity product.
There is a screen.
There are electronics.
There is a battery.
There is memory.
There is printing.
There is programming.
There is assembly.
There is packaging.
And then there is delivery.
That is why asking “How much do Video Mailers cost?” without defining the product is a little like asking how much a car costs.
The answer depends on what you build.
For many projects of 100 units or more, a reasonable starting budget is approximately $20 to $85 per Video Mailer.
But the goal should not be to build the most expensive mailer.
And it should not automatically be to build the cheapest one.
Build the right one for the person receiving it.
If a $30 Video Mailer gets into the hands of the right $100,000 prospect, the conversation around cost becomes very different.
Key Takeaways
- Typical Video Plus Print Video Mailer projects at quantities of 100 or more can range from approximately $20 to $85 per unit.
- Screen size is one of the biggest factors affecting Video Mailers Cost.
- 4.3-inch, 5-inch, and 7-inch screens are popular options for business campaigns.
- Higher quantities typically reduce per-unit pricing.
- Video Plus Print has no minimum order quantity.
- Product dimensions can have a significant impact on shipping costs.
- Memory, batteries, buttons, printing, finishes, and packaging all affect pricing.
- Video preloading can be completed before products ship.
- Most Video Plus Print Video Mailers can be updated later through USB.
- Businesses should compare total delivered pricing rather than an advertised unit price alone.
- Factory-direct manufacturing can provide more control over pricing and specifications.
- Video Mailer campaigns should be evaluated based on qualified leads, meetings, opportunities, customers, and revenue rather than simply cost per piece.
Frequently Asked Questions About Video Mailers Cost
Q: How much do Video Mailers cost?
A: Many Video Plus Print Video Mailer projects at quantities of 100 or more range from approximately $20 to $85 per unit. The final price depends on screen size, quantity, dimensions, memory, battery, printing, finishes, packaging, and delivery requirements.
Q: What is the average cost of a Video Mailer?
A: There is no single average because Video Mailers are custom manufactured. A compact standard model may fall toward the lower end of the pricing range, while a larger premium mailer with more advanced specifications can fall toward the higher end.
Q: How much do 100 Video Mailers cost?
A: A general planning range for 100 custom Video Mailers can be approximately $2,000 to $8,500 depending on the specification. Businesses should request a detailed quote because screen size, dimensions, finishing, memory, packaging, and destination can substantially change the final project price.
Q: What affects Video Mailer pricing?
A: The biggest factors are quantity, LCD screen size, finished product dimensions, memory, battery capacity, button configuration, printing, premium finishes, packaging, and shipping destination. Even two Video Mailers with the same screen size can have different prices because the rest of the specifications are different.
Q: Does screen size affect Video Mailer cost?
A: Yes. Larger screens generally cost more because the LCD and associated electronics are more expensive. Larger screens can also require a larger physical mailer, which may increase material, packaging, and shipping costs.
Q: Are 4.3-inch Video Mailers cheaper than 7-inch Video Mailers?
A: In most comparable configurations, yes. A 4.3-inch LCD is generally less expensive than a 7-inch display. However, the complete project specification still matters, including memory, printing, finishing, quantity, dimensions, and shipping.
Q: Does memory size affect Video Mailer pricing?
A: Yes, although memory is usually not the largest pricing factor. Businesses should choose enough memory for their actual video content instead of automatically purchasing more capacity than the campaign requires.
Q: How much does custom printing add to the cost of Video Mailers?
A: Custom printing is normally an integral part of the Video Mailer rather than a separate marketing accessory. More elaborate print finishes such as foil, Spot UV, embossing, debossing, or specialty lamination can increase the final price.
Q: Is shipping included in Video Mailer pricing?
A: It depends on how the supplier prepares the quotation. Video Plus Print can provide delivered pricing for projects so businesses understand the cost of getting the finished products to their destination. Always confirm exactly what is included when comparing quotes.
Q: Are there setup charges for Video Mailers?
A: Our quotes have all costs included, no surprises. I would always suggest rather than comparing one advertised unit price, businesses should request a complete quotation that clearly explains printing, programming, manufacturing, packaging, and delivery so they understand the total project cost.
Q: Is there a minimum order for custom Video Mailers?
A: Video Plus Print has no minimum order quantity. Businesses can order a prototype, a small targeted campaign, 100 units, or much larger production quantities. Lower quantities will generally have a higher cost per unit.
Q: Can I order one Video Mailer prototype?
A: Yes. Video Plus Print can produce individual prototypes and small quantities. Prototypes are particularly useful for testing artwork, screen placement, video content, dimensions, and the overall customer experience before moving into larger production.
Q: Do Video Mailers become less expensive at higher quantities?
A: Generally, yes. Larger production runs allow manufacturing and setup costs to be spread across more units, which typically reduces the cost per Video Mailer.
Q: Are Video Mailers more expensive than traditional direct mail?
A: Yes, on a per-piece basis a Video Mailer costs more than a postcard, letter, or standard printed brochure. The formats serve different purposes, however. Video Mailers are often used for smaller groups of high-value prospects where gaining one new customer can justify a much larger marketing investment.
Q: Are Video Mailers worth the investment for B2B marketing?
A: They can be especially valuable for B2B companies targeting important decision-makers or accounts. Rather than comparing only unit cost, businesses should measure meetings generated, qualified opportunities, customer acquisition, revenue, and customer lifetime value.
Q: Does adding multiple videos increase Video Mailer cost?
A: It can. Multiple videos may require additional memory and dedicated navigation buttons. The cost increase will depend on the final configuration, but multiple video chapters can be valuable when businesses need to present several products, testimonials, or sections of a sales presentation.
Q: Can Video Mailers be reused to improve ROI?
A: Yes. Many Video Plus Print Video Mailers can be connected to a compatible computer through USB and loaded with new video content. Reusing a mailer for presentations, trade shows, training, or future campaigns can extend the value of the original investment.
Q: Is video preloading included with Video Mailers?
A: Video Plus Print can preload approved video files before the Video Mailers are shipped. This allows the products to arrive ready for use and avoids requiring the customer to manually load every unit before launching the campaign.
Q: Is factory-direct Video Mailer pricing less expensive than buying from a reseller?
A: Buying directly from a manufacturer can remove an additional reseller layer and provide greater control over product specifications, manufacturing, electronics, customization, and pricing. Businesses should still compare the full delivered specification rather than assuming the lowest advertised number is automatically the best value. Using different types of electronics is the best way to help lower the costs, and suppliers do this without telling the customer. Talk to someone directly on the phone if at all possible.
Q: Where can businesses get pricing for custom Video Mailers?
A: Video Plus Print directly manufactures custom Video Mailers for businesses, agencies, printers, sales teams, and organizations. Providing the quantity, screen size, dimensions, delivery location, and desired features allows Video Plus Print to prepare an accurate factory-direct quote for the project. Call us directly and talk with a real person at 214-932-4030 and we can go through the project details together.
