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ADNOC Video Brochure
Case Study
The Client: ADNOC (Abu Dhabi National Oil Company)
Company Profile: The Abu Dhabi National Oil Company (ADNOC) stands as a leading integrated energy conglomerate. Its expansive operations encompass the exploration, production, refining, and distribution of crude oil and natural gas, as well as the manufacturing and distribution of a diverse range of petrochemical products.
Objective: ADNOC Distribution aimed to devise an innovative promotional instrument to enhance brand familiarity and showcase the company’s extensive product portfolio. The goal was to captivate the B2B segment with a dynamic digital presentation tool.
Strategic Approach: Collaboratively, our teams identified that a refined marketing tool was essential to mirror ADNOC’s stature. We opted for our sophisticated one-fold video brochure, adorned in ADNOC’s signature blue. The brochure’s 5” LCD screen uniquely offers a bilingual video experience in both Arabic and English, catering to a diverse international audience. The user-friendly interface includes controls for language selection and volume adjustment.
Outcome: The ADNOC video brochure resonated profoundly with its intended audience, exceeding ADNOC’s anticipations. This innovative approach bolstered product utilization, fortified brand prominence, and heightened awareness of ADNOC’s diversified offerings in the United Arab Emirates (U.A.E) market.