FAQ: Glossary and Terms
FAQ: Glossary and Terms
Discover how Video Plus Print brings ideas to life—from design and customization to production, testing, and global delivery of Video-in-Print products.
Q: What is a Video Brochure?
A: A Video Brochure is a printed brochure with an embedded screen, speaker, and battery that plays video when opened.
Q: What is CMYK?
A: CMYK stands for Cyan, Magenta, Yellow, and Key (black)—the four inks used in full-color printing.
Q: What is Button Configuration?
A: Button configuration is the layout and functions of control buttons, such as play/pause, volume, or multiple video selection.
Q: What is Foil Stamping?
A: Foil stamping uses metallic or colored foils to add a shiny, premium effect to logos or text.
Q: What is Screen Resolution?
A: Screen resolution refers to the number of pixels on a display, directly affecting image sharpness and video clarity.
Q: What is a Video Box?
A: A Video Box combines custom packaging with a built-in screen, often used for product launches, VIP gifting, or luxury presentations.
Q: What is Embossing?
A: Embossing presses a design upward from the paper, creating a raised, textured effect.
Q: What is a Rechargeable Battery?
A: A rechargeable lithium battery powers Video Plus Print products and can be charged hundreds of times via USB.
Q: What is an IPS Screen?
A: IPS (In-Plane Switching) technology provides wide viewing angles and highly accurate color reproduction, ideal for premium presentations.
Q: What is Fulfillment?
A: Fulfillment includes packaging, labeling, and shipping Video Plus Print products to recipients, often with tracking services.
Q: What is Spot UV Coating?
A: Spot UV highlights specific areas of a design with a glossy shine, drawing attention to logos or text.
Q: What are Pantone Colors?
A: Pantone is a standardized color matching system ensuring consistent, accurate brand colors across all printed materials.
Q: What is Aspect Ratio?
A: Aspect ratio is the proportion between screen width and height. The most common ratios are 4:3 and 16:9.
Q: What is Digital Printing?
A: Digital printing transfers electronic files directly to paper, ideal for smaller runs with vibrant results.
Q: What is a Video Mailer?
A: A Video Mailer is a Video Brochure packaged in a custom mailer box, designed for direct mailing campaigns.
Q: What is Die-Cutting?
A: Die-cutting is the process of cutting paper or packaging into custom shapes using a specialized blade, often used to create windows, unique edges, or custom inserts.
Q: What is a Bleed Area in Printing?
A: The bleed area is the portion of a printed design that extends beyond the trim edge. It ensures that no unprinted edges appear after cutting.
Q: What does RGB vs. CMYK mean?
A: RGB (Red, Green, Blue) is used for digital displays, while CMYK (Cyan, Magenta, Yellow, Black) is used for printing. Converting correctly ensures accurate color reproduction.
Q: What is a Prototype?
A: A prototype is a pre-production sample created to test the design, print quality, and screen integration before full manufacturing begins.
Q: What is MOQ?
A: MOQ stands for Minimum Order Quantity. At Video Plus Print, our MOQ is 50/100 units across all Video-in-Print products.
Q: What is Offset Printing?
A: Offset printing uses plates and ink transfer for high-volume runs, offering precise color and premium print quality.
Q: What is LCD?
A: LCD (Liquid Crystal Display) is the technology used in most video brochure screens, delivering sharp visuals with low power consumption.
Q: What is Debossing?
A: Debossing creates the opposite effect of embossing by pressing a design into the paper for a recessed look.
Q: What is a Video Folder?
A: A Video Folder is a presentation folder that holds printed documents alongside an integrated video screen.
Q: What is Battery Life?
A: Battery life refers to how long a brochure, box, or mailer can play video continuously on a single charge—usually up to 90 minutes.
Q: What is USB-C?
A: USB-C is a newer connector that offers faster transfer speeds and a reversible plug for easier use. Which we supply for every unit you order.
Q: What is Lamination?
A: Lamination adds a protective film to printed materials. Options include matte, gloss, and soft-touch finishes.
Q: What is a Cover in Video Brochures?
A: A cover is the exterior of a brochure. Options include softcover (flexible, lightweight) and hardcover (durable, premium).
Q: What is Screen Size?
A: Screen size is measured diagonally across the screen. Video Plus Print offers sizes from 2.4” to 10” and beyond for custom projects.
Q: What is MP4?
A: MP4 is the most widely accepted video format, ensuring smooth playback on Video Plus Print screens.
Q: What is a Video Stand or Video POS?
A: A Video Stand/POS is a free-standing display unit with a screen, commonly used at trade shows, retail stores, and promotional events.
Q: What is Micro USB?
A: A Micro USB connector allows charging and data transfer for most Video Plus Print products.
Q: What is Memory Capacity?
A: Memory capacity is the storage space available for video files, ranging from 128MB to 8GB depending on your needs.
Q: What is a Video Business Card?
A: A Video Business Card is a compact version of a video brochure that plays a short introduction or brand message in card format.
Q: What is Turnaround Time?
A: Turnaround time refers to the production timeline for your order, typically 3–4 weeks, depending on size and customization.
Q: What is a Proof?
A: A proof is a digital or physical sample of your design provided for review and approval before production begins.
Q: What is Vector Artwork?
A: Vector artwork is created in file formats like AI or EPS. It ensures designs can be scaled without losing clarity, making it ideal for printing.
Q: What is a QR Code Integration?
A: QR codes can be printed on brochures or packaging to link viewers directly to additional online content, complementing the built-in video.
Q: What is Soft-Touch Finish?
A: A soft-touch finish is a type of lamination that gives printed materials a smooth, velvet-like feel, enhancing the premium quality of Video Plus Print products.
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Experience Our Video Plus Print Product Range
Spark your creative mind with more video in print options.
Video Brochures
Bring your brand to life with stunning print and built-in video that captivates, engages, and drives action instantly.
Video Boxes
Transform every unboxing into an unforgettable experience with premium packaging that plays your story the moment it’s opened.
Video Mailers
Cut through the mailbox clutter with interactive mail that surprises, engages, and inspires action the instant it’s opened.
Video Folders
Combine sleek presentation folder with dynamic video to deliver information that’s impossible to ignore and unforgettable to your audience.
Video Books
Tell your story in vivid detail with a premium book format that blends beautiful print and captivating video.
Video Business Cards
Make unforgettable first impressions with a pocket-sized card that plays your message the moment it’s opened.
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