The Client:
Samsung
The Company:
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). founded in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s. Since 1990, Samsung has increasingly globalized its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income.
The Challenge:
As an in-store release, the deadline could not be missed, despite the short processing time of 3 weeks that was given to design, sign off, manufacture, and deliver the 5000+ units, VPP managed to achieve this without a hitch
The Solution:
Video Plus Print produced a beautiful rigid board box for Samsung that contained a customized integral fitment to hold promotional products. There was a pocket which held a full color booklet showing all the new features of the phone. The video in print screen played 4 videos that demonstrated how to use the new features and benefits of this new model. The box was then sheathed in a printed sleeve for protection. The box compartments accompanied some scratch cards, candies and USB cable as part of their promotion campaign.
The Success:
The campaign was a grand success and helped the sales of the phones immensely.
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